Sony Pictures & Dell Team Up on “Spider-Man: Homecoming” Global Integrated Campaign

When Spider-Man: Homecoming swings into theaters July 7, Dell will be at Sony Pictures’ side for all the action.

Dell teamed up with Sony Pictures, a long time Dell customer and partner, to take collaborations to the next level with Spider-Man: Homecoming. Collaborating both behind and in front of the camera, Spider-Man: Homecoming will kick off a 360-degree integrated global marketing campaign featuring the highly anticipated film and PC gaming industry’s newest entrant, Dell’s new Inspiron 15 7000 Gaming laptop.

XSTIG: Dell XPS 14

Dell announced the expansion of its XPS laptop portfolio with the XPS 14 laptop. Joining the award-winning XPS 13 Ultrabook, the XPS 14 has the same beautiful, thoughtful design and craftsmanship in a 14-inchscreen size for consumers who desire connectivity and performance, no matter where they are. 

As part of Dell’s flagship XPS brand, this array of laptops enables customers to choose the one that best suits their needs. The XPS 13 is highly portable and compact for today’s most mobile users, while the XPS 14 provides long battery life and connectivity for those who need to get online wherever they are. Both laptops have enterprise-friendly features to intersect the design and performance desired by consumers with the security and services required by IT departments.  Additionally, the XPS 14 laptop is distinguished by a vibrant display with hardened Corning Gorilla Glass, and uses the latest Intel technology, such as the latest 3rd Generation processors, and Intel Rapid Start , Smart Response  and Smart Connect  technologies, to enable users to be productive, connected and responsive anywhere.