Jack Daniel’s lights Holiday Barrel Tree in the Philippines for the third time

Jack Daniel's celebrates the Holidays by sharing the special Lynchburg tradition of putting JD Holiday Barrel Tree on key locations in cities and towns all over the globe.

The world’s number one whiskey brings Yuletide cheers in the Philippines with a tree lighting event happening on November 13, 2019 at C1 Park, 5th Avenue, High Street Central Square, Bonifacio Global City (BGC).

Sticking to the long-standing tradition of spreading festive warmth to family and friends across multiple generations, Jack Daniel’s has repurposed its own whiskey barrel to create a symbolic structure that champions the top whiskey brand’s sole message of “it’s not what’s under the tree that matters. It’s who’s around it.” 

Jack Daniel's Opens Up Holidays 2018 With Their Holiday Barrel Tree

“It's not what's under the tree that matters, it's who's around it.”

Jack Daniel's kicked off the Yuletide tradition with the lighting of its iconic Holiday Barrel Tree last Friday, November 23, 2018 at C1 Park, 5th Avenue, High Street Central Square, Bonifacio Global City (BGC) in Taguig City.

VIPs, media personalities and social media influencers attended the festivity which coincided with the launch of Bar No.7, Jack Daniel's first pop-up bar in Metro Manila that serves gourmet holiday drinks especially created by Curator's senior bartender and mixologist, Giann Divino.