Manulife Philippines Appoints Joy Ann Concepcion as Chief Marketing Officer

Appointment strengthens marketing leadership as Manulife Philippines advances brand, customer experience, and AI ambitions

Manulife Philippines, the local arm of leading international financial services provider Manulife, announced the appointment of Joy Ann Concepcion as Chief Marketing Officer, effective April 27, 2026. She will be part of the company’s executive committee. 

In her new role, Joy will lead Manulife Philippines’ Marketing agenda—bringing together brand and advertising, content and social media marketing, performance marketing, propositions, digital platforms, AI and growth marketing, customer experience, digital transformation, and corporate social responsibility. She will focus on strengthening brand positioning, delivering simpler and more connected customer experiences, and driving sustainable growth aligned to the company’s business priorities.