
The momentous occasion will be visible on its unveiling last June 17 facing the the facade of the Mall of Asia, the event is attended by SM executives led by SM Prime Holdings Chairman Hans Sy. Opening live projection are the advertisements of partner companies and trailers of up coming movies like Rise of the Planet of the Apes, Guardians of the Galaxy, and the upcoming Transformers Age of Extinction.
SM Lifestyle Entertainment unveils the biggest LED billboard in the Philippines
This year, the Mall of Asia Arena innovates and takes onsite news to the next level. It will be unveiling the biggest digital billboard in the Philippines that will accommodate promotional materials of MOA Arena events, ads of brand partners, live newsfeeds, traffic updates, weather updates, and other information that are significant to the public. This giant digital billboard will be called the Mall of Asia Arena Media Mesh.