Master Your Home with AI-powered, smart home solutions at the MideaCon 2026

Midea, partner dealers unite to lead, innovate, and excel

Midea spotlights its AI ECO MASTER and SMART MASTER home solutions, delivering optimized performance, enhanced energy efficiency, and intelligent control that empower consumers to truly master their home.

From L-R: Rafael C. Hechanova (Chief Corporate Affairs Officer, Concepcion Industrial Corporation), Raul Joseph Concepcion (Chairman and President, Concepcion Industrial Corporation), Anna Marie Alejandro (General Manager, Concepcion Midea Inc., Philippines), and Ariel Fermin (Chief Executive Officer, Concepcion Industrial Corporation) at the MideaCon 2026.

Master Your Home with AI-powered, smart home solutions at the MideaCon 2026

Midea, partner dealers unite to lead, innovate, and excel

Leading air-conditioner and smart home solutions brand Midea ushers in a bold new chapter with MideaCon 2026 at SMX Convention, Clark, Pampanga. 

Anchored on the theme “Power of One,” the convention defined a new standard of modern living through smart, energy-efficient solutions revealed by Midea, aiming to transform businesses into interconnected and energy-efficient spaces, as well as help customers “Master their Home”.