
McJim Classic Leather, which has always been supportive of Filipino music, tapped the revamped 1:43 to further promote OPM by making it more appealing and relevant, especially to the younger generation. Towards this end, in fact, McJim successfully launched talent searches for the next big thing in the local music scene and has—in the recent past—sponsored the music of personalities like Tony Labrusca and X-Factor UK contestant JBK.