Man of Steel Defender of Earth Exhibit Opens in MoA

With the Superman fever here together with its opening of "Man of Steel" in cinemas this Independence day, people are also hooked with everything with the Kryptonian emblem.

As superman said, "It's not an S..." Its means more than that and have grown into many versions through the decades and it has also alienated also our thoughts of a superhero. And Superman is the best example and the most recognizable with a lot of merchandise and versions of the Kal-El (Superman's real name).

GMA Network, official broadcast media partner of ZAC EFRON visit for Penshoppe

Broadcast giant GMA Network recently inked an agreement with leading publicity firm PR Asia Worldwide to be the official broadcast media partner of PENSHOPPE Fan Conference 2012 which will present Zac Efron live at the SM Mall of Asia Arena on September 29, 2012.

Followers of the international star can witness the year's biggest Hollywood arrival by accumulating a single-receipt purchase made at selected PENSHOPPE branches and exchanged for SM Tickets until September 23.

For every single receipt purchase worth P800 (general admission), P1,200 (upper box), P2,500 (lower box), P3, 500 (patron) and P5,000 (VIP front seats), customers must request for a FanCon voucher signed by the store manager. Customer must then present the voucher to any SM Tickets (www.smtickets.com) branch nationwide in exchange for the actual FanCon ticket.

FASHIONISTA: Penshoppe Pre-Summer 2012 Feel Good Fashion With a Casual Edge

Fresh from a stellar 25th anniversary year in which leading fashion brand PENSHOPPE showed every other local apparel group how a leveled up campaign should be, the label now continues its brand-repositioning process, with the goal of reinforcing its position as the top of the mind brand for years to come. 

So what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear. “The latest campaign is more relaxed and approachable. Definitely feel good fashion with a casual edge,” shares Brand Director Alex Mendoza. “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.”

Consequently, PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.  

CASUAL COOL: The New Kind of HOT

There are many reasons why a smart, sensible guy’s girlfriend would take one long look at Ed Westwick’s latest campaign for PENSHOPPE and run to the store – boyfriend in tow. After his surreal visit to Manila last year much to the amazement of fans and fashion observers alike, it seems apparent that to create a Chuck Bass out of every guy became every girl’s 2012 resolution. 

To start off the new year Ed remains as PENSHOPPE’s biggest level up ammunition and for one very good reason: There is no one out there who can pull it off the way Ed can.

Simply put, there is no other Chuck Bass.

Philippine Fashion Week Holiday Collection 2011: TRAILBLAZERS by Penshoppe

 

PHILIPPINE FASHION WEEK 2011 HOLIDAY COLECTION

Penshoppe presents Trailblazers

For another ediition of FASHIONISTA we do feature our coverage of Philippine Fashion Week 2011 Holiday Collection presented by Penshoppe. So far, this would be our second time at Philippine Fashion Week and Penshoppe which I would say keeps getting better and better. Entitiled TRAILBLAZERS, the show gives a scope of the fashion trends that goes out of the box yet still fashionably sleek and chic.  And for its fashion forecast, the holiday collection gives more room for creativity and accessory. One of their forecast for the holiday also resembles the Gothic Lolita style of Cosplay which I think will happen and many people love to wear. Also hitting the ramp for fashion week are models from Elite Manila.Golden ABC, the company behind Penshoppe, Oxygen, Regatta and other brands,   celebrates its 25th year in the industry from just a handful of people to a multinational company that reached many shores and created trends in Philippine Fashion. I don't have  the finest pictures but feast you eyes on this video presentation of the fashion show. Kudos to Penshoppe and hope to see more great fashion in your stores!