What happens when you replace game sound effects with “Dew, Dew, Dew?” Apparently, pure comedy gold. The Play The Dew Dew Dew Challenge by Mountain Dew has taken over the gaming world, and gamers everywhere—whether casual or pro—have jumped in to give their own hilarious spin on their favorite games.
By tapping into the community’s creativity, Play The Dew Dew Dew is transforming how players experience their favorite games—making Mountain Dew not just their go-to fuel, but a part of gaming culture itself. Mountain Dew brought this Cannes Lions Award-winning idea to even more Filipino gamers, by releasing a Play The Dew for TikTok where users can play a racing game by speaking “DEW” into their microphone. Here are some of the leading entries in views.
