IAM Worldwide, recognized as the fastest-growing company in direct selling, is expanding its horizons into concert and event production with the launch of IAM Live. Their highly anticipated debut event, IAM K-POP, will take place on March 29, 2025, at 6:00 PM at the SMART Araneta Coliseum. The festival will feature Red Velvet’s IRENE and SEULGI massively popular K-pop group RIIZE, and rising P-pop sensation HORI7ON.
According to IAM Worldwide, the decision to produce K-pop events stemmed from a profound passion for the global K-pop phenomenon and a desire to bring this electrifying experience to Filipino fans. The company recognizes the unique opportunity to offer a more intimate, high-energy celebration of K-pop, where fans can truly feel the unity and excitement that defines the genre.
“For us, being part of it as a fan is like living the dream of what K-pop has always been about—community, passion, and excitement,” shares IAM Worldwide.
