Canon Marketing (Philippines), Inc. is pleased to announce the appointment of Rochelle Plata as Assistant Director and Chief Finance Officer (CFO). She succeeds Rosalia Baldorado, who recently retired after a distinguished career with the company. In her new role Rochelle will lead the Finance and Accounting function, playing a key role in strengthening financial governance and supporting sustainable business growth.
In her new role, Plata will focus on enhancing financial planning and analytics to enable sound, data-driven decision-making, strengthening governance, internal controls, and regulatory compliance, and building a high-performing finance organization through streamlined operations, optimized resource management, and continued people development.
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