In staying true to its commitment to promote road and traffic safety, British life insurer Pru Life UK is once again extending its support to the annual Safe Trip Mo Sagot Ko (SMSK) initiative, through the SAFE STEPS Road Safety programme by its regional community investment arm, Prudence Foundation.
Now on its sixth year, SMSK is a year-long motorist assistance campaign spearheaded by the Metro Pacific Tollways Corporation, which aims to systematically enhance traffic management and toll collection services at the North Luzon Expressway, Subic-Clark-Tarlac Expressway, and Manila-Cavite Expressway during peak travel seasons. Traffic volume in the expressways is expected to increase by up to 15 to 20% from 300,000 vehicles daily during these holidays.
