Philippine Airlines (PAL) has turned the familiar pre-flight safety video into something no one saw coming: a full-on Filipino telenovela. Introducing The Safetynovela, a world-first for the airline industry that brings together entertainment and education in true Pinoy fashion.
The Safetynovela taps into that cultural affinity in a thoughtful way, turning essential safety instructions into a short film that feels more like an in-flight drama than a procedural announcement. Beautifully framed scenes highlight some of the country’s top destinations, including Bohol, Boracay, Pangasinan, Malcapuya Island in Palawan, and the historic Daraga Church in Albay. Much of the film was shot at the heritage estate of Hacienda Santa Rosalia in Manapla, Negros Occidental which added authenticity, texture, and a sense of place.
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