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MCOY FUNDALES and Barbie Alamalbis perform a duet during the Red Letter Day celebration in Trinoma. Participants in Red Letter Day events find creative ways to say "Thank You" to loved ones who make their life better. Avida organizes Red Letter Day events to promote the spirit of gratitude among Filipinos.
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Avida’s Red Letter Day campaign spreads the spirit of gratitude
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DJ GELLI VICTOR helps get the crowd into a grateful mood at the Red Letter Day event in Trinoma. Avida's Red Letter Day campaign encourages the public to adopt a spirit of gratitude and be thankful to their loved ones who made sacrifices to make their lives better
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AVIDA Land Corp. takes the lead in building a community of thankful Filipinos with its new campaign titled “Red Letter Day”.
The country’s leading property developer has organized a series of Red Letter Day events to encourage Filipinos to show gratitude and appreciation to the people who matter to them. The campaign was launched at Greenbelt 3, followed by two special events at Trinoma and Bonifacio High Street.
“Saying ‘thank you’ is the easiest way of expressing your gratitude to your friends, parents, and people that are important to your life. It’s a simple act but it’s very meaningful; it evokes positive feelings both to you and the people you say thank you to,” says Tess Tatco, Avida Land Marketing Head.
“As the advocate of ‘Red Letter Day’, Avida Land Corp. would like to thank hardworking Filipinos who trust us in providing a quality living experience for their families,” she adds.