“Who did Negan kill?” That has been the question plaguing the minds of The Walking Dead fans around the world following the cliffhanger ending to season 6 earlier this year. Fans don’t have to wait much longer to find out with the highly anticipated Season 7 premiering on FOX on October 24th at 11:35 AM and 8:55 PM, on the same day as the US premiere.
To kick off this latest season, FOX is launching ‘The Riding Dead,’ an exclusive VR campaign that places fans in the world of a zombie outbreak. “You’ve picked the wrong day to be stuck in a traffic jam…” says FOX as the premise of the stunt. Partnering with Samsung and GrabCar, FOX will offer passengers an opportunity to experience their ride immersed amongst ‘walkers,’ as zombies are commonly referred to in the series, using Virtual Reality technology, promising a ride they will never forget.
