2022 TOYOTA GAZOO Racing Vios Cup Champions announced

Circuit Championship Sporting Class Winners;
Joaquin Garrido, Royce Sarmiento andTroy Montero
with TMP First Vice President for Vehicle Logistics,
Danny Cruz and Toyota Makati President and
TOYOTA GAZOO Racing Motorsports Advisor Sherwin Chualim

Toyota Motor Philippines (TMP) officially wrapped up the 2022 season of the TOYOTA GAZOO Racing (TGR) Vios Cup in an awarding ceremony held recently in Taguig City.

After three successful legs of TGR Vios Cup Circuit Championship, Iñigo Anton of Toyota North Edsa-Obengers Racing Team was declared the overall champion in the Super Sporting Class. Royce Sarmiento of RMS Cars Racing Team and Jay Lao of Happy Hotels/OTR Racing Team took home the championship in the Sporting and Promotional Classes, respectively. 

Toyota Mobility Solutions PH empowers seafood wholesaler Mida Food with digital logistics platform

Toyota Mobility Solutions Philippines, Inc. (TMSPH) introduces one of its flagship new mobility solutions, a logistics platform that aims to digitalize logistics processes and support operating efficiency and growth of local enterprises.

This specialized system is designed to automate daily planning, which covers delivery routing, loading optimization, vehicle assignment, and trip booking. TMSPH’s Logistics Platform also offers real-time delivery status tracking for daily management of business.

In this initial phase of launching the digital platform, TMPSH has started supporting logistics operation of Mida Food Distributors Inc. (Mida Food), a leading seafood importer, distributor, and processor in the Philippines. Mida Food provides quality frozen seafood products for businesses in the food service industry, as well as individuals and households through its retail brand, Pacific Bay.

A Race To Remember: TOYOTA GAZOO Racing Vios Cup’s Engine-Revving Finale

Toyota Motor Philippines concluded this year’s TOYOTA GAZOO Racing (TGR) Vios Cup with an unforgettable final weekend.

Around 55 racers across the Super Sporting, Sporting, and Promotional classes of Circuit Championship and Autocross Challenge all gathered at the Clark International Speedway last November 19, 2022, yet again for the ultimate finale of this year’s TGR Vios Cup season.

It was a season finale to remember as many of the last leg’s teams ultimately sustained their momentum to win podium finishes for their racing teams. Successfully pushing the pedal to the metal are the second leg’s top finishers, who took home the championship for their respective categories.

Toyota Starts Demonstration Project of Data-Measuring Vehicle Advertising Business for Company Vehicles in the Philippines

On the 17th day of May, 2022, Toyota Mobility Solutions Philippines Corporation (TMSPH) launched a demonstration project of a mobility service to optimize advertising revenues by specifically measuring the effectiveness of wrap advertisement of fleet vehicles based on vehicle location information using the GPS data sent from mobile APP.

This demonstration project will be led by TMSPH, with the cooperation of Flare Inc. (Flare), a company that develops and operates mobility-related businesses such as wrap advertising, Toyota Financial Services Philippines Corporation (TFSPH), Toyota’s automobile sales finance company, and Toyota Daihatsu Engineering & Manufacturing Co., Ltd. (TDEM), Toyota’s regional office in Asia. The project will be promoted using ten fleet vehicles throughout Metro Manila, Laguna, and other bordering cities for six months. During the demonstration, TMSPH will serve as an advertiser by promoting TFSPH’s KINTO One full-service lease product.

Unlike outdoor advertising in fixed locations, such as billboards, the demonstration project enables us to collect a broad range of data and knowledge relating to advertising effectiveness by using cars that move in wide areas for advertising. We can also measure advertising effectiveness more accurately by using and checking GPS-based vehicle position information sent from drivers' smartphones and real-time traffic data collected at each location, instead of using data obtained from a periodic traffic census.

KASOSYO SA ASENSO: Toyota PH empowers MSMEs with launch of All-New Lite Ace

(L-R) Senior Vice President and Overall Head of Marketing,
 New Mobility Business and Vehicle Logistics Department
Jing Atienza, TMP President Atsuhiro Okamoto,
Vice Chairman David Go and Senior Vice President
for Marketing Masatoshi Toiya

Mobility leader sees promising growth in light commercial vehicle segment

The country’s leading automotive and mobility company Toyota Motor Philippines (TMP) has reintroduced one of its most iconic nameplates, the Toyota Lite Ace, as a Light Commercial Vehicle (LCV) stepping in as the reliable business partner for Filipino business owners and entrepreneurs.

The All-New Toyota Lite Ace was officially unveiled today at Farmers Plaza in Araneta City, Quezon City – one of the busiest commercial centers and marketplaces in the country that serve as a hotspot for flourishing businesses.