foodpanda Brings "Magsinadya Like A Panda" to Masskara Festival 2023

Following the resounding success of last year's "Balik Yuhum", Bacolod City was once again aglow with brilliant masks and captivating rhythms during the celebrated return of the Masskara Festival. In collaboration with online food and delivery delivery platform foodpanda, this year's event restored the smiles of the Bacolodnons as both locals and tourists alike immersed themselves in the joys of Sinadya sa Bacolod. 

foodpanda joined the exuberant mix this year with its on-ground activation, "Magsinadya Like a Panda”, which ran from October 18-22 on Lacson Street. The food delivery giant gave both its app users and festival-goers an elevated festival experience that encapsulates its brand philosophy: "Live Like A Panda."

“Live like a panda” Is foodpanda's New Brand Philosophy

In this hectic world, we sometimes wanted to be just like a panda whose lifestyle is so chill and carefree. And for the food delivery brand foodpanda, who also has the cute and adorable panda named Pau-Pau as the mascot, is what they want to pursue as their philosophy. Dubbed as “live like a panda,” this encourages users to free up their time and energy through the app to pursue what matters to them.

In conceptualizing the philosophy, the foodpanda team spent hours studying pandas and found that pandas eat as they want to, sleep as they want, and live without unnecessary worries. Taking inspiration from this outlook, foodpanda believes that humans, too, can benefit from adopting a similar mindset and focusing their energies on things that truly satisfy them. 

Guilherme Porto, foodpanda Philippines Director for Growth, hopes to motivate their customers to look beyond the hustle and bustle of everyday life and divert their attention to whatever’s most precious to them at the moment. “Sometimes, we get caught up in our busy daily routines that it becomes easier to let our interests and passions fall by the wayside. With our brand philosophy, foodpanda is here to remind them to find time for the things they love and enjoy. We will be there to help them do that so they can achieve true happiness and satisfaction because what matters now, matters.”