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| Pantene Aqua Pure Conditioner |
HEAVY HAIR: THE REAL CAUSES...
We’ve all felt that weighed-down, lifeless feeling in our hair. Pantene has discovered exactly what’s contributing to the problem:
1. FINE HAIR
While all hair types can suffer from the weighed down feeling, fine hair is particularly susceptible to this problem, due to its structure.
After studying hair structures and conditioning mechanisms in detail, Pantene experts realized that many conditioners are too heavy for fine hair. The reason? When hair shafts are fine they are less able to support the nourishing ingredients deposited on the hair by many conditioners, leading hair to become limp. Traditionally, to combat this, hair care collections have offered a ‘lighter’ option, which compromises on nourishment. However, Pantene’s breakthrough technology found in the new Aqua Pure range, offers a solution which means no more trade off – delivering both nourishment and a lighter feel.
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