Pantene Aqua Pure - Get clean, light hair without the weight!

Pantene Aqua Pure Conditioner

HEAVY HAIR: THE REAL CAUSES... 

  

We’ve all felt that weighed-down, lifeless feeling in our hair. Pantene has discovered exactly what’s contributing to the problem:

1. FINE HAIR 

While all hair types can suffer from the weighed down feeling, fine hair is particularly susceptible to this problem, due to its structure.

After studying hair structures and conditioning mechanisms in detail, Pantene experts realized that many conditioners are too heavy for fine hair. The reason? When hair shafts are fine they are less able to support the nourishing ingredients deposited on the hair by many conditioners, leading hair to become limp. Traditionally, to combat this, hair care collections have offered a ‘lighter’ option, which compromises on nourishment. However, Pantene’s breakthrough technology found in the new Aqua Pure range, offers a solution which means no more trade off – delivering both nourishment and a lighter feel. 

HEALTHY LYF: #AquaBeauty With Olay AquAction and Pantene Aqua Pure

Water is an essential element of existence, it is also a liquid that can aid in cleaning and detoxifying. Learning and harnessing from the properties of water, it can do much wonders and provide a more lighter and pleasant feel of being clean and moisturized.

In celebration of Procter and Gamble's partnership with Watson's,  they celebrated with the launch of two new products at the 6th Watson's Red Carpet event where they will be out in the market: Olay AquAction and Pantene Aqua Pure. Both products are inspired with the power of water that will give a whole new experience and feel with every wash or application.