On World Smile Day®, Smile Train Celebrated Smiles Through The #KayGandaNgBawatNgiti Campaign

Smile Train, the world’s leading cleft charity, launched the #KayGandaNgBawatNgiti campaign in the Philippines as they invited Filipinos to celebrate World Smile Day® on October 1st. Held annually on the first Friday of October, World Smile Day®, is a day dedicated to inspiring everyone to do acts of kindness around the world.  

In line with Smile Train’s global message, “All Smiles are Beautiful”, Smile Train Philippines localized the campaign with #KayGandaNgBawatNgiti which aims to raise awareness for cleft-affected individuals, capturing the beauty of all kinds of smiles and mitigate discrimination towards those born with a cleft or other birth differences. 

“Smile Train strives to give individuals born with a cleft their forever smiles and brighter futures. With the help of all our partner hospitals and medical professionals, we can truly make a difference to create more smiles and second chances at life,” said Vice President, Smile Train South East Asia, Kimmy Coseteng-Flaviano.