The Triple Global Top 1 TV Brand, a leading force in consumer electronics, and now the No.1 ranking in global fresh air AC sales, TCL has recognized the growing demand for innovative and healthy air solutions. By prioritizing user-centered innovation, the company has developed a wide-ranging portfolio of fresh air products that cater to various needs and budgets. This ensures that everyone can enjoy a healthier and more comfortable indoor environment.
Recently, a report released by the independent third-party research firm Sunpower Consulting Group revealed that TCL Fresh Air Air Conditioners ranked first in global sales in 2024. This significant lead demonstrates the widespread popularity of TCL’s FreshIN series among consumers and affirms TCL’s position as a global leader in the fresh air AC category.
Leading Global Sales in Fresh Air ACs, TCL Air Conditioners Secure Market Advantage through Early Deployment
Behind TCL’s No.1 ranking in global fresh air AC sales is its forward-thinking strategy and ongoing breakthroughs in technological innovation.
While most air conditioner brands remained focused on traditional cooling and heating functions, TCL quickly recognized the growing demand for smart and healthy air solutions and decisively initiated its strategic layout in the fresh air AC segment.
Sharp (Phils.) Corporation, a renowned Japanese brand, recently showcased a series of individual sell-out events aimed at enhancing customer experience and promoting product awareness during the “Sharper Together” Media Conference and Dealers Appreciation Night held at Solaire Vertis North on May 21, 2025
Mr. Kazuo Kito - President and General Manager of Sharp Philippines
(left to right) Mr. Shigenori Kitani – Associate Manager, Mr. Kazuo Kito – President and General Manager of Sharp Philippines, Mr. Yasukazu Kobayashi – TV Systems BU President, Mr. Masahiro Akiyoshi – Executive Vice President of Sharp Philippines
Recognizing the critical need for relief in the face of extreme heat, TCL, a global leader in consumer electronics and the newly crowned Triple Global Top 1 TV Brand, has risen to the challenge with a solution designed specifically for the season. Introducing the TCL FreshIN 3.0 air conditioner, an innovation that surpasses traditional cooling systems. It delivers powerful, efficient cooling while actively enhancing your indoor environment, ensuring a healthier and more comfortable space this summer.
TCL Electronics, a global leader in consumer electronics and the World’s Top 2 TV brand, embodies "The Art of Smart Living" by seamlessly integrating innovation and intelligent technology. Their latest offering, the TCL FreshIN 3.0 air conditioner, exemplifies this vision, redefining home cooling with a focus on aesthetics, energy efficiency, and advanced air purification.
TCL Electronics, a global leader in consumer electronics, introduces FreshIN 3.0, the new generation of air conditioners that help you save more, breathe better, and stay comfortable all summer long. Designed for efficiency and convenience, it tackles the common hassles of air conditioning—high costs, poor air circulation, and fluctuating temperatures—so you can enjoy a fresher, healthier home without the usual drawbacks.
“We have continuously pushed the boundaries of air conditioning technology, delivering the industry's most advanced fresh air solutions. The TCL FreshIN 3.0 series elevates this innovation with its patented FreshIN Technology, making the series the next generation of air conditioners,” says Joseph Cernitchez, TCL Philippines Brand Manager.
With a strong focus on technology-driven solutions, energy efficiency, and user-friendly designs, Haier has consistently met the needs of modern households. Its leadership in smart home integration and forward-thinking appliances has resonated with consumers worldwide, helping the brand maintain its top status in the industry.
TCL, a global leader in consumer and one of the world's top two TV brands, is reinforcing its commitment to innovation and improving daily life through advanced technology. While maintaining its strong position in the TV market, TCL is now actively pursuing leadership in the complete smart home solutions space, encompassing air conditioners, washing machines, refrigerators, and audio equipment.
Under the guidance of newly appointed CEO Peter Chen, TCL is setting a new standard in home living. "My vision is to solidify TCL's presence in these categories, ensuring that we not only continue to innovate but also enrich the lives of consumers worldwide. As we expand globally, my goal is to ensure that TCL remains one of the top innovators in consumer appliances, continuing to meet and exceed the evolving needs of our customers.”
With nearly a decade of experience at TCL, Mr. Chen has witnessed the company's evolution from a rising star to a dominant force in the TV market. His contributions have been instrumental in building market share and establishing TCL as a recognized leader. But Mr. Chen's goals for the company go far beyond its current successes.
According to data from TRS, TCL Air Conditioner is rising to the top spot in the Philippine AC market for several consecutive quarters in the three subcategories of inverter, split and large cooling capacity (over 2HP) ACs. Data shows that from January to May this year, TCL Air Conditioner ranked first in the Philippine market with a share of 21.2%.
From January to May of this year, TCL Air Conditioners maintained a commanding overall market share of 21.2%. The brand's success is further underscored by its specific category performances in the first quarter of 2024: 22.4% market share in inverter ACs, 23.4% in split ACs, and an impressive 46.5% in large cooling capacity ACs (over 2HP).
According to the overseas business head of TCL Air Conditioner, the strong performance in the Philippine market is an epitome of TCL’s remarkable breakthroughs in overseas AC markets. Under the guidance of the “Belt and Road” and other state policies, TCL Air Conditioner has delved into emerging markets in Asia, Africa, Latin America, etc., with a growth of 39% there in the first quarter of this year, bringing a year-on-year growth of over 30% to TCL Air Conditioner in overseas markets.
Dubbed as the coolest and freshest innovation, the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool 'Inverter Air Conditioner is set to give you the clarity of comfort like never before.
The TCL FreshIn Series Inverter Air Conditioner offers a comprehensive and advanced solution compared to conventional air conditioners from other brands. It aims to enhance the brand's reputation by focusing on freshness, health and comfort in living spaces.
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(L-R) TCL PH Sales Director for Brown Lines Cyd Montebon, Sales Director for Business Development and Diversified Products Jay Guanzon, TCL PH Chief Executive Officer Loyal Cheng, TCL PH Product Manager for Air Solutions Technologies Bert Cheung, TCL PH Marketing Head Shae Yu Xiaoling, TCL Brand Manager Joseph Cernitchez with TCL Brand Partners for CoolPro | FreshIN 2.0 Coleen Garcia and Sarah Lahbati
In line with its 24th year celebration, TCL, a leading consumer electronics brand and one of the world's top two TV brands, recently revealed the newest and most innovative Air Conditioner to date dubbed as TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner in a media launch event held at the Orchard Ballroom, Ascott Hotel BGC.
Beko, a European appliance brand, offers you a lifestyle upgrade with their line of Air Conditioners designed to redefine the way you experience cool comfort at home.
Beko Philippines is expanding their product portfolio in the country, and they are just on their third year in the Philippines. Known for the home appliances which are both aesthetic and functional, they are getting known as a competitive brand for appliances that can compete with the big brands out there.
Beko is also moving to be a more sustainable manufacturer that maintains quality while on the path to be a brand that cares for the planet. With the brand getting more recall in the Philippine market, they also aim to be the number one European brand in the Philippine market in the next 5 years.
TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics, held its grand media launch introducing their new C series 98-inch TV and its new split type air conditioner FreshIN series.
“Still moving forward with TCL’s mission of providing customers with world-class and innovative technologies that focuses on giving a simpler, faster, and smarter way of living.” TCL Philippines Chief Executive Officer (CEO), Mr. Loyal Cheng delivered his opening speech to start off the grand event.
You may have uttered (or screamed at the top of your lungs) this phrase a few times by now as these summer months get even hotter. With many of us staying safely at home to live, work and play, one thing is very clear: we need an air-con in our room, and fast!
For those buying an air-conditioner for the first time (or looking for an additional unit for your other spaces), the decision to buy an AC may have come easy. But the decision on which one to get isn’t as simple, because there are so many options to choose from—window type vs. split type, inverter vs. non-inverter, smart features vs. basic features, not to mention the various sizes and horsepowers available.
If all these considerations are getting you flustered more than the weather does, we’ve got you covered. Here are the top things to keep in mind when buying an AC:
“More than a sales campaign, Time to Split is the main driver of our long-term strategy in the Philippines,” said Takayoshi Miki, President of Daikin Philippines. “As more and more Filipino consumers experience high electricity costs, Daikin hopes to shift the traditional Window-Type Aircon Culture to an Inverter Energy-savings split-type mentality.”
Shopping online is now the norm in today's situation and is the safest and most convenient way of buying home appliances. But with many of us now living on limited budgets, the need to have them yet not go beyond can truly help a lot in keeping our homes updated yet functional.
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