Green and “Gento”: SB19 Joins Puregold’s All-Star OPM Lineup

SB19’s fab five of Josh, Pablo, Stell, Ken, and Justin,
have officially joined the Puregold family

Puregold has officially confirmed its collaboration with Pinoy boy band sensation SB19, much to the excitement of every A’Tin across the Philippines. The group, often hailed as the “Kings of P-Pop,” teased the collaboration for weeks prior to Puregold’s official announcement made through Instagram posts and stories of them having fun riding Puregold shopping carts.

SB19, comprising Josh, Pablo, Stell, Ken, and Justin, has been at the forefront of the P-Pop movement. Their journey, from their debut marked by rigorous group training sessions to their current status as world-class performers, affirms how immense talent and dedication can drive anyone to succeed. Today, SB19’s music resonates with fans not just in the Philippines but across the globe, attesting to their international appeal.

SB19 drops new single “GENTO!”

Multi-awarded Filipino boy group SB19 drops their latest single “GENTO,” giving fans a glimpse of what is to come for the group’s much awaited “PAGTATAG!” era. 

“GENTO” places SB19’s bold talent and confidence into the spotlight, highlighting their strength and versatility as a group. The song offers a catchy word play, effortlessly weaving ganito (like this), ginto (gold), and gento, the Caviteño word for ganito. It delivers a powerful message of their growth as a group, after years of refinement—just like gold.

For this single, SB19 draws inspiration from transformational change—how incremental and everyday acts lead to success and change. Often, it is the little, simplest acts that lead to triumphs.