SB19 marks bold new era in P-Pop with genre-defying single “DAM”

The track will serve as the first official single off their upcoming EP, Simula at Wakas

A week after announcing the highly anticipated kickoff of their world tour at the prestigious Philippine Arena, Filipino supergroup SB19 continues to cement their place as a true P-Pop trailblazer with the release of “DAM,” the first official single off their upcoming EP, Simula at Wakas.

Fueled by their deep appreciation for medieval fantasy and innovative approach to sound, “DAM” marks a fresh chapter in SB19’s genre-defying journey. The track seamlessly fuses elements of hip-hop, Celtic and Filipino folk, EDM, industrial, and prog-rock, while retaining the signature martial energy that defined their previous hits “What” and “GENTO.” What sets “DAM” apart, however, is not only its grandiosity, but  also its willingness to push the envelope both lyrically and sonically—an experimental exploration of new musical frontiers, if you would describe it.

SB19, a five-member boy band from the Philippines, on THE FIRST TAKE!

Special performance of the viral hit song “Gento”

Famous for its impactful dance that gained popularity on TikTok

The latest episode of YouTube Channel THE FIRST TAKE has been announced.

Episode 449 welcomes SB19, a five-member boy band from the Philippines, to make its first appearance on THE FIRST TAKE.

SB19 is the very first Southeast Asian artist to be nominated as Top Social Artist at the 2021 U.S. Billboard Music Awards, and they will be performing their song “GENTO,” which became a hit on TikTok for its addictive phrase and unique dance moves.

Enjoy the song, which expresses the message that “it is the accumulation of small efforts that leads to success,” in a special version exclusively for THE FIRST TAKE.

JolliBINI is Here! BINI is now the new ambassadors of Jollibee Cheesy Yumburger

Get ready, Blooms and burger lovers! Jollibee, the #1 chart-leader in Filipino fast food, is thrilled to announce the 8-member girl group and rising P-Pop sensation, BINI, as its latest brand ambassadors. Known for their electrifying energy and authentic vibe representing today's generation, BINI is set to bring a fresh flair to Jollibee as the new faces behind the Cheesy Yumburger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has quickly captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they're ready to conquer taste buds with Jollibee, infusing the fast food brand with their own signature style. Their mission? To share their love for the brand and its cheesiest, beefiest, best-tasting Cheesy Yumburger, which is without a doubt a must-try for everyone who craves a blend of top-notch cheesy and beefy taste.

P-Pop Powerhouse G22 Takes the Lead as Acer Philippines' New Brand Ambassador

They are joined by SB19 as the face of Acer’s Back-to-School campaign, #AcerU2024.

Acer Philippines’ new brand ambassador, P-pop group G22, is all about girl power! G22 joins P-pop kings SB19 in promoting Acer’s much-awaited #AcerU2024 Back-to-School campaign.  The campaign tagline “Charged to Lead” taps into the universal drive toward self-improvement and leadership. It reflects the dream of students and their parents for a brighter future where education goes beyond learning facts and knowledge is used to make a difference. 

G22 is coming fresh from its stint at the Chinese music reality show “Show It All” where they showcased their superb singing and dancing skills and their incredibly aesthetic style. The show is a performance exchange program by Lay Zhang and MangoTV for idols. Managed by Cornerstone Entertainment and dubbed “P-pop’s female alphas,” G22 is composed of AJ, Alfea, and Jaz. They debuted with the single “Bang” in 2022. G22 has been recognized as the Rising P-pop Group of the Year at Asia’s Pinnacle Awards and the Best Female P-pop Group at the Saludo Excellence Awards.

KAIA chronicles personal journey to stardom on “You Did It” music video

KAIA has officially released the music video of their new single “You Did It.”

Helmed by Raymond “Pabi” Fabian and Francis “Kiko” Magundayao, the visuals mark the five-member group’s transformation from the debut years to their more confident and refined phase. It also features the origin story of the dragonfly, a metaphorical symbol of their journey as a Filipino girl group trying to make it in the competitive music industry landscape.

As the MV puts it, KAIA, with their wings spread, is now on a journey to explore greater distances.

Green and “Gento”: SB19 Joins Puregold’s All-Star OPM Lineup

SB19’s fab five of Josh, Pablo, Stell, Ken, and Justin,
have officially joined the Puregold family

Puregold has officially confirmed its collaboration with Pinoy boy band sensation SB19, much to the excitement of every A’Tin across the Philippines. The group, often hailed as the “Kings of P-Pop,” teased the collaboration for weeks prior to Puregold’s official announcement made through Instagram posts and stories of them having fun riding Puregold shopping carts.

SB19, comprising Josh, Pablo, Stell, Ken, and Justin, has been at the forefront of the P-Pop movement. Their journey, from their debut marked by rigorous group training sessions to their current status as world-class performers, affirms how immense talent and dedication can drive anyone to succeed. Today, SB19’s music resonates with fans not just in the Philippines but across the globe, attesting to their international appeal.

GCash and SB19 releases new Summer Jingle and Music video

GCash, the Philippines' top finance app, has teamed up with multi-awarded P-Pop boyband SB19 to launch a brand new summer anthem and music video. 

The release of the upbeat "Tara, Summer Na" isn't just about making sure everyone's got a new summer anthem, but it's also an invitation to experience the best that the season has to offer in a new way with GCash. 

Whether it’s going out on food trips, traveling out of town with friends, or going on a shopping spree for a new wardrobe for the season, GCash is adding an extra layer of excitement to everyone's favorite activities with the launch of the Shake It, Win It promo. With numerous prizes waiting to be won, GCash ensures that every moment this summer is truly worth it and more rewarding. 

From March 4 to May 31, users have the chance to join the Shake It, Win It Raffle just by paying a minimum of Php 100 with GCash. Every payment unlocks a world of prizes worth 179M. Starting March 8, users can also enjoy over 50% off in partner deals! 

Darlene Is Back Under SBTown With Her Single 'Daydream'

Many have missed her after her break from performing and recording, now Darlene is back and lauched as a solo artist under SBTown which partnered with Universal Records. 

Darlene first captured people's hearts by participating in a popular singing competition show when she was young. Showcasing her vocal prowess, she made an impact and touched many people. She took another step when she debuted with SBTown’s first girl group, YGIG. She contributed her charismatic stage presence and power vocals with YGIG’s debut single, Shaba-Shaba. But because of health reasons, Darlene had to leave the group and take rest for a while.

And this February 9, 2024, Darlene is ready to show everyone that this is her now! She is set to carve a new path as she gears up as a solo returning artist for the release of her debut single “DayDream”. Darlene is under the supervision of SBTown’s CEO, Mr. Geong Seong Han, and care of SBTalent Camp’s South Korean trainer, Ms. Adelaide Hong, and is being co-managed by Ms. Kathleen Dy-Go of Universal Records. 

KAIA to stage first headline concert on December 19, 2023

The P-Pop group will be performing some of the fan favorites, which includes individual and group segments

P-Pop group KAIA is set to conquer the big stage with their first major concert, happening on December 19, 2023, at the Teatrino Promenade in Greenhills, San Juan.

Dubbed KAIA IS HERE: 1st Solo Concert, the highly anticipated show promises to deliver knockout performances and top-tier numbers that serve as a testament to the Filipino group’s undeniable growth and commitment to their artistry.

The all-girl ensemble will be performing some of the crowd favorites and new songs live, including individual and group segments made specifically for their fans.

KAIA expressed their excitement about headlining their own solo show, which they consider a dream come true. “We had always dreamed of having our own solo concert, and now it’s happening,” shares the chart-topping act in a press statement. “While the pressure of it being our first solo show weighs on us, we're fully dedicated to delivering the best possible experience to our fans.”

SB19 announces ‘PAGTATAG!’ music era and world tour

The multi-awarded Filipino boyband releases the trailer for their upcoming new EP, starring themselves and acclaimed actor Pepe Herrera

SB19 gets in the zone for a new music era soon!

The P-Pop kings are gearing up for the release of their upcoming new EP, PAGTATAG on June 9, 2023 and its carrier single on May 2023. 

The announcement comes with a trailer mirroring the process of a plant in cultivation, starting on growing to be a strong tree.

The trailer revolves around the story of the Ikalawang Yugto trilogy, which alludes to the concept of their previously released EP, Pagsibol, and two more forthcoming releases, including this year’s highly anticipated PAGTATAG!. The 6-track EP is poised to be their most sonically adventurous release yet, exploring new genres and music styles that will surely excite fans. 

P-Pop girl group YARA inks record deal with Sony Music Entertainment, releases debut single “ADDA"

Filipino four-member act YARA joins the esteemed roster of Sony Music Entertainment, an established record label known for producing some of the biggest names in P-Pop.

The promising rookie embarks on a journey with newfound independence—thanks to the guidance of their record label, and their insistence to leave a mark in the burgeoning Philippine music scene. 

“Sony Music PH and YARA are a match made in heaven,” the all-women group shares. “We were surprised that our vision and passion for music are the same. After everything that we’ve gone through, we are very happy that we finally found someone with whom we are confident to work with especially with our music.”

KAIA brings back the fun in pop music on the performance video of “Turn Up”

The P-Pop quintet’s new banger welcomes 2023 with an upbeat club anthem

After earning rave reviews for their Y2K-indebted track “Dalawa,” KAIA marks another creative triumph for P-Pop with the release of another banger under Sony Music Entertainment.

The Filipino girl group’s new single “Turn Up” unabashedly displays their signature brand of sass while reviving the bold, explosive sounds of early 2010’s dance-pop.

The release of “Turn Up” comes with a music video (performance version) directed by Denny Lee and Jake Jung. The visuals find KAIA performing the track with a synchronized choreography.

Universal Records Philippines Forges Partnership with SHOW Korea To Further Strengthen The P-Pop Scene

Amid massive demand, popularity, and influence of Pinoy Pop or P-Pop right now in the landscape of the Philippine music scene, the home of the finest Original Pilipino Music (OPM), Universal Records Philippines along with SHOW Co., Ltd. have agreed to form a strategic partnership to further strengthen its hype and exposure here in the country.

It also aims to normalize giving the best possible talent and entertainment in today’s mainstream local and even international scenes, followers and supporters of P-Pop while contributing in promoting the one-of-kind Filipino culture and artistry as well.

Present at the contract signing ceremony were Universal Records Operations Manager Peter Chan, Managing Director Kathleen Dy-Go, along with ShowBT Korea, SHOW Korea, and SBTown Philippines CEO & President Geong Seong-Han, also known as Tatang Robin, with Ethan Yang, and Adie Hong.

P-Pop girl group KAIA pivot towards a more R&B-driven sound in new single “Dalawa”

The subdued, laid-back track explores unrequited romance with reassuring sweetness

P-Pop girl group KAIA explores a more R&B-leaning direction in their new single “Dalawa,” released under Sony Music Entertainment.

Standing out in sublime contrast with their previous releases, the five-member act’s smooth jam alludes to the idea of expressing infatuation in the most reassuring, youthful way.

“Dalawa is a song that tells a story familiar to many: catching unrequited feelings for someone close to you,” describes the eclectic pop quintet. “While it veers away from the upbeat, dance-pop tunes that we’ve been dishing out since our debut, this particular material sticks to our strengths as a girl group.”

Kumu is 4 U and You and You: The Philippines’ Leading Social App Celebrates Four Years with Stars and Fans Alike

Now in its fourth year, social entertainment app Kumu marked the occasion with a bang at the Samsung Hall in SM Aura Premier, in partnership with Globe and Sunsilk; with media partners Spot.ph, Candy Magazine, Pep.ph, One Music PH, When in Manila, and Geektalk PH; and wardrobe sponsors Dave Ocampo, Designers Circle Philippines, and Mabuhay PH. Kumu gathered roughly 1,000 guests, comprising the biggest streamers, the most active users, and a huge roster of the talents that had their dreams of stardom—however unorthodox—through the app.

Bb. Pilipinas revamps theme song, PPOP-style

SB19 brings a fresh twist to this year’s pageant theme song

With the ever changing times, music has also evolved in different forms to cater to the taste of the modern generation. Today, original pinoy music or OPM has produced diverse sounds, yielding a new type of tune, Pinoy Pop or PPOP for short. 

Consistent to its cause of shining a light on the beauty and diversity of Filipino culture, Binibining Pilipinas recognizes how impactful music can be, and has endeavored to banner Pinoy talent in any way that it can. That is why for this year, the prestigious pageant’s official theme song was given the PPOP revamp with the help of the country’s latest music pride – SB19.

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If you don’t have an idea on how to get started on your content creator streaming, here’s a list of new artists you can watch online: