ASUS Showcases Southeast Asia’s Ultimate Fashion Story: Kim Jones @ Incredible Catwalk

ASUS today announced the launch of the Incredible Catwalk – a creative collaboration led by Filipina fashion icon Kim Jones (@kimcamjones). Inspired by the stylish ZenFone 2, the Incredible Catwalk sees Kim Jones and ASUS joining forces for a whirlwind international fashion adventure, creating seven stunning fashion images across seven countries in Southeast Asia in only seven days. The seven Incredible Catwalk images are individually styled and shot on location to capture a contemporary interpretation of each country’s national dress that is inspired by their unique culture and heritage. Kim Jones stars in each shot as the model, bringing along the creative flair she has demonstrated in her portfolio of collaborations with high-profile brands such as Louis Vuitton.