“Bagong Hamon, Bagong Tapang” Ginebra San Miguel’s latest campaign

zWhile the coming new year brings us a fresh start, it also pushes us to face a new reality, a new normal. In this new normal, life is not the way it used to be. 

With the new normal comes a new start, a new hope, and a new future that is in our hands to shape. The pandemic may have exposed our weaknesses, but it has also built new courage and strength. It is a courage that says, “I will start again even if it means beginning at a lower state”. It is a courage that operates on humility and certainty to fight despite external factors. Indeed, to succeed in this battle we have to overcome uncertainty with a different kind of strength and resilience, and a new kind of courage.