Shopee Supports Brands Participating in 10.10 by Cultivating Customer Loyalty and Comprehensive Marketing Solutions

Deerma, Havaianas, Johnson & Johnson, and P&G Beauty share how effective Shopee’s marketing tools are in helping them grow their brand online

As e-commerce continues to see strong growth in the Philippines, brands continue to redouble their marketing efforts. This includes expanding the brands’ presence across all channels, including on Shopee, the leading e-commerce platform in Southeast Asia and Taiwan. With the surge of consumers driving the need for digital transformation, four brands share how they maximize the potential of e-commerce with the support from Shopee’s various programs and enhanced marketing solutions. 

P&G and Shopee Collaborate to Encourage Fair Division of Household Chores in Latest #ChallengeTheChores Campaign

Procter & Gamble partnered with the leading e-commerce platform in Southeast Asia Shopee, to launch its latest campaign as part of this year’s International Women’s Day. Titled #ChallengeTheChores, this campaign responds to the global call for us to challenge gender stereotypes by fostering a sense of joint responsibility within the household and encouraging family members to team up and tackle household chores together.  

The campaign will be progressively launched across five Southeast Asian markets, including Singapore, Malaysia, Indonesia, Philippines, and Vietnam, featuring a series of challenges that aim to inspire families to take on household chores together, such as doing the laundry and attending to a child’s needs. 

Shopee Partners with P&G to Launch Debut “Super Brand Day”

From June 25 to 28, check out Shopee’s first Super Brand Day with P&G and enjoy exclusive deals and up to 50% off P&G’s beauty brands

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially launches Super Brand Day to recognise key brand partners, and provide them with exclusive marketing support to reach out to around 12 million Shopee users across the Philippines. Every installment of Super Brand Day will feature an in-app “takeover”, a revamp of the Shopee app interface to highlight one of Shopee’s leading Shopee Mall brands for 24 hours.