Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.  

Poten-Cee Is Fifty  

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.  

Go Forth, Go Fortified with Poten-Cee Forte

Poten-Cee Forte inspires people to move forward, armed with longer-lasting protection in new campaign #IAmFortified 

As more people are on the go, trying to achieve their goals amidst this lingering pandemic, Poten-Cee Forte 1G advocates for fortified, longer-lasting immunity in its 2022 campaign #IamFortified 

Vitamin C Helps Boost Immunity 

By now, suffice it to say that awareness is high on how Vitamin C helps enhance the body’s natural defenses by supporting various functions of the immune system.¹ What’s helpful to know for people up and about is that some formulations can release Vitamin C gradually over time so that the body benefits more from the Vitamin C content over a longer period.

“Love” in the Time of COVID

Love Marie “Heart” Evangelista advocates for health amidst the times   

Artist. Author. Advocate.  

On top of these roles, celebrity Love Marie “Heart” Evangelista Escudero has taken on another role this year as a brand ambassador for healthy skin and much-needed immunity. 

This quarter, Heart finally shares the secret that helps her achieve healthy, hydrated skin 1 - she is the new face and “heart” so to speak of top adult Vitamin C brand ², 

Poten-Cee’s newest variant – Poten-Cee + C. 

Along with award-winning actress and fellow philanthropist Bea Alonzo, Heart is now part of the growing list of Poten-Cee endorsers.  She represents the women who stand to benefit most from the Poten-Cee + C variant which has two components: hydrolyzed collagen that helps hydrate the skin and helps reduce wrinkles, and Vitamin C that supports collagen production and boosts immunity ³.