POTEN-CEE’S 50TH-anniversary Campaign Bags Silver at the 60th Anvil

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward. 

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives. 

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.  

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”  

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.   

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”  

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores. 

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm   

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore 

https://www.tiktok.com/@officialpascuallab 

This Holiday Season, GO NATURAL With PascualLab’s PELARGO!

One of the pioneers in herbal medicine unveils its newest natural health product this colds season.

Say goodbye to sniffles and hello to wellness! Pascual Laboratories, one of the Philippines’ top pharmaceutical companies, introduces PELARGO—a natural solution to help ease common cold symptoms and keep you feeling your best this holiday season.  

PascualLab, one of the pioneers in phyto or plant-based medicines in the Philippines​ and home of the no. 1 natural cough remedy Ascof Lagundi,¹ C-Lium Fibre and other natural-based offerings now comes PELARGO, derived from the Pelargonium sidoides DC. Root. 

For centuries, the root of Pelargonium sidoides DC. or South African geranium has been used for the treatment of common colds in South Africa and in Europe.²

Nursing Board Exam Topnotcher Swears By Glutaphos

Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison awards Aristotle Castronuevo his year's supply of Glutaphos as a way of thanking the Nursing Board topnotcher for trusting Glutaphos in his academic journey. 

Pascual Laboratories, Inc. (PascualLab)’s brain vitamin brand Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vit B1) + Cyanocobalamanin (Vit B12) (Glutaphos) recently gifted 2023 Nursing Board topnotcher Aristotle Castronuevo a year’s supply plus other PascualLab products, for his personal testimonial about the neurotonic.  Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison personally thanked the Bicol – Mindoro native who attributes his recent board success partly to Glutaphos which was introduced by friends who were also taking the exam back in 2023. “Sa tingin ko nakatulong po sa akin ang Glutaphos sa pag-achieve ng dreams ko na makapasa, kaya I want to spread the word -- nakatulong talaga siya for me and gusto kong makatulong sa iba,” Castronuevo muses.  Glutaphos has Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vitamin B1) + Cyanocobalamin (Vit B12) that helps improve mental performance. ¹,²(with good study habits, proper diet and exercise). Glutaphos  is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada and Shopee stores. #ParaSaBrainTibay #ProudlyPascualLove 

Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.  

Poten-Cee Is Fifty  

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.  

PascualLab Takes Sponsored Youth from World Vision on a Learning Journey

From left to right, top to bottom: World Vision team headed by Public Affairs Manager David Rioferio surprised team PascualLab headed by SVP and Chief Manufacturing Officer Higinio “Jun” Porte with a Certificate of Appreciation for the four-year partnership; Team PascualLab toured students from a World Vision-assisted community to an immersive tour of the government-certified facility in Bulacan; volunteers shared PascualLab’s history of innovation at the museum; and Team World Vision vouches for the #PascualLove, evident in the activity. 

Leonie Agri Corp. Opens Its Doors to the International Market

LAC, the first and largest organic-certified farm and manufacturing plant in the Philippines¹  welcomes DENR international delegates 

Leonie Agri Corp. (LAC), a subsidiary of one of the top pharmaceutical companies in the Philippines PascualLab, takes a step into the international market via the Ecosystems Research and Development Bureau (ERDB) - Department of Environment and Natural Resources (DENR) 2023 ASEAN Conference on Medicinal Forest Trees tour held last September 7, 2023.  

PascualLab: Spreading #PascualLove or Over Seven Decades

One of the top-of-mind pharmaceutical companies in the Philippines¹ celebrates 77 years of delivering quality and family-friendly health and wellness products. 

On its 77th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families. 

Pioneering Innovations 

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

PASCUALLAB shares the #PascualLove with the children of World Vision

Three years since their partnership with World Vision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon,

finally met their sponsored children face to face, at a bonding activity during PascualLab’s anniversary month at the World Vision grounds in Quezon City. 

To spread the #PascualLove as part of its CSR program Sowing to Empower, Educate, and Develop (SEED), Pascual Laboratories, Inc. (PascualLab) sponsor-employees spent a weekend of bonding over an art activity, talent showcase, group games, and basic health checks with children from World-Vision assisted communities in Malabon last May 6, 2023 at the World Vision grounds in Quezon City.

C-Lium Fibre Pushes for #HealthGoals Via Habit Formation in 2023 Campaign

The top-of-mind brand promotes the benefit of daily fiber supplementation in preventing chronic diseases with #PushNaYanWithMyDailyFiber 

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 

PascualLab extends the love to less fortunate children via World Vision’s CHOSEN

After marking its 75th anniversary with the theme #PascualLove, and manifesting it via the company’s CSR initiatives, PascualLab renews its ties with charitable donations organization World Vision to help less fortunate children in Malabon.   A virtual MOA signing was mounted last week to seal the partnership. 

Through the World Vision program CHOSEN which enables children in select communities to choose their sponsors, PascualLab and its employees were able to help over 75 children in 2021, via the sponsorship of over 140 PascualLab employees. 

World Vision helps empower more children with Chosen™ through partnership with PascualLab

Six months after international non-profit organization World Vision joined hands with 

Pascual Laboratories, Inc. (PascualLalb), the organization has been able to help 77 more children to enable themselves to choose their future via the program Chosen™

Chosen™ the campaign which was launched last year in various World Vision offices, has been changing lives around the world by empowering children to contribute to the course of their future by giving them the power to choose their sponsors.  

Probiotics: Beyond The Gut

ProBio7 Kids with 7 probiotic strains, aids digestive health, growth, and immunity! 

ProBio7 Kids, PascualLab’s newest pedia product is helping to spread awareness on probiotics and their benefits beyond digestive health. 

Promotes Digestive Health 

Probiotics are live microorganisms, most of which are bacteria, that have various benefits to the body.  In the gut, these probiotics are widely known to help keep the “bad” bacteria in check and maintain a healthy community of microorganisms, thereby supporting digestive health. ¹

Piolo Pascual joins the Poten-Cee family

Poten-Cee strengthens its immunity proposition with the addition of the multi-awarded actor and health enthusiast

Multi-awarded actor, singer, and health enthusiast Piolo Pascual joins Poten-Cee Vitamin C’s family of A-list brand ambassadors as the latest endorser of Poten-Cee + ZN and Poten-Cee + Zn Advance, the brand’s newest variants.¹

It is an endorsement that has long been waiting to happen, what with Piolo sharing a surname with the company’s founders and owners. While there is no relation, Pascual and the PascualLab Family share one thing in common – a love for life and passion for health.

PascualLove: From Our Family to Yours

PascualLab joins hands with health guru Dr. Willie Ong to share the love 

via “MEDtalks with Doc Willie Ong” and donations to less fortunate sectors

After a memorable digital celebration #PascualLoveLiveat75, Pascual Laboratories, Inc., one of the trusted pharmaceutical companies in the Philippines¹, extends the celebrations to more Filipinos by joining hands with health guru Dr. Willie Ong. 

True to its 75th anniversary campaign #PascualLove, the company found it fitting to partner with Dr. Willie Ong because of their shared passion for health and social responsibility.  Dr. Ong or “Doc Willie” as he is more popularly known, is a cardiologist and a known philanthropist.

PascualLab supports World Vision in empowering the most vulnerable children through Chosen™

MOA Signatories photo caption: From left to right, top to bottom: PascualLab Chairman of the Board, President and CEO Jose Augusto “Jappy” Pascual and VP for Corporate HROD and DSCC Mia Pascual Cenzon and World Vision National Director Rommel V. Fuerte and Resource Development Director Santos N. Godornes, Jr. during the MOA signing event held via Zoom.

Pascual Laboratories, Inc. (PascualLab), a top-of-mind partner for health products and manufacturing services known for its unwavering passion for health and life, has partnered with World Vision in bringing hope to the most vulnerable by empowering them to choose through the non-profit organization’s new child sponsorship campaign, Chosen™.

Last January 2020, World Vision officially introduced in the Philippines a new approach towards child sponsorship that has changed the lives of both donors and sponsored children since then.

PascualLab and World Vision join hands to help underprivileged children in Malabon

Amidst this looming pandemic, Pascual Laboratories, Inc. (PascualLab) and international child-focused organization World Vision Development Foundation, Inc. (World Vision) join hands to bring hope to children in need through the child sponsorship initiative, CHOSEN.  

Through CHOSEN, children are given the chance and opportunity to pick their sponsors.  In most sponsorship programs, children sometimes wait for a long time before they get selected. Through this charity program, they are given the chance to take hold of their future by doing the choosing.

To empower these underprivileged children in World Vision-assisted communities and to share them financial assistance and essentials through CHOSEN, the organization’s Philippine branch reached out to PascualLab, one of the most trusted pharmaceutical companies in the Philippines¹ and over 140 employees heeded the call.   

PascualLab launches newest pedia product, Probio7 Kids

PascualLab helps parents arm their kids with much-needed immunity during this pandemic

Consistent with its mission to continuously provide the most quality and family-friendly health and wellness products, PascualLab launches its newest pedia product ProBio7 Kids.* ProBio7 Kids is a probiotic food supplement powder with  7 probiotic strains, that goes beyond improving digestive health¹ — it also helps augment the body’s immune system.

With the pandemic still looming over our heads, everyone, including children, continue to be susceptible to attacks from COVID-19 and its new variants, as well as other viruses that can cause infections.

Given this uncertainty, the question that begs to be answered is: how strong are children’s immune systems? Enter PascualLab’s newest product offering  ProBio7 Kids, which helps boost immunity by fighting off infection with its 7 Probiotic strains: Lactobacillus acidophilus, Lactobacillus rhamnosus, Streptococcus thermophilus, Lactobacillus plantarum, Lactococcus lactis​, Bifidobacterium longum, and Bifidobacterium animalis subsp.  lactis​.