POTEN-CEE’S 50TH-anniversary Campaign Bags Silver at the 60th Anvil

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward. 

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives. 

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.  

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”  

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.   

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”  

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores. 

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm   

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore 

https://www.tiktok.com/@officialpascuallab 

This Holiday Season, GO NATURAL With PascualLab’s PELARGO!

One of the pioneers in herbal medicine unveils its newest natural health product this colds season.

Say goodbye to sniffles and hello to wellness! Pascual Laboratories, one of the Philippines’ top pharmaceutical companies, introduces PELARGO—a natural solution to help ease common cold symptoms and keep you feeling your best this holiday season.  

PascualLab, one of the pioneers in phyto or plant-based medicines in the Philippines​ and home of the no. 1 natural cough remedy Ascof Lagundi,¹ C-Lium Fibre and other natural-based offerings now comes PELARGO, derived from the Pelargonium sidoides DC. Root. 

For centuries, the root of Pelargonium sidoides DC. or South African geranium has been used for the treatment of common colds in South Africa and in Europe.²

Nursing Board Exam Topnotcher Swears By Glutaphos

Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison awards Aristotle Castronuevo his year's supply of Glutaphos as a way of thanking the Nursing Board topnotcher for trusting Glutaphos in his academic journey. 

Pascual Laboratories, Inc. (PascualLab)’s brain vitamin brand Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vit B1) + Cyanocobalamanin (Vit B12) (Glutaphos) recently gifted 2023 Nursing Board topnotcher Aristotle Castronuevo a year’s supply plus other PascualLab products, for his personal testimonial about the neurotonic.  Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison personally thanked the Bicol – Mindoro native who attributes his recent board success partly to Glutaphos which was introduced by friends who were also taking the exam back in 2023. “Sa tingin ko nakatulong po sa akin ang Glutaphos sa pag-achieve ng dreams ko na makapasa, kaya I want to spread the word -- nakatulong talaga siya for me and gusto kong makatulong sa iba,” Castronuevo muses.  Glutaphos has Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vitamin B1) + Cyanocobalamin (Vit B12) that helps improve mental performance. ¹,²(with good study habits, proper diet and exercise). Glutaphos  is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada and Shopee stores. #ParaSaBrainTibay #ProudlyPascualLove 

PascualLab: Spreading #PascualLove or Over Seven Decades

One of the top-of-mind pharmaceutical companies in the Philippines¹ celebrates 77 years of delivering quality and family-friendly health and wellness products. 

On its 77th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families. 

Pioneering Innovations 

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

PASCUALLAB shares the #PascualLove with the children of World Vision

Three years since their partnership with World Vision started, PascualLab sponsors led by Vice President for Corporate HROD and Design Services & Corporate Affairs Mia Pascual Cenzon,

finally met their sponsored children face to face, at a bonding activity during PascualLab’s anniversary month at the World Vision grounds in Quezon City. 

To spread the #PascualLove as part of its CSR program Sowing to Empower, Educate, and Develop (SEED), Pascual Laboratories, Inc. (PascualLab) sponsor-employees spent a weekend of bonding over an art activity, talent showcase, group games, and basic health checks with children from World-Vision assisted communities in Malabon last May 6, 2023 at the World Vision grounds in Quezon City.

PASCUALLAB’S 75th Anniversary campaign wins Excellence Award from the 19th PH IABC Quill

#PascualLove amongst winners for Communication Management  

Pascual Laboratories, Inc., one of the top-of-mind pharmaceutical companies¹ in the Philippines earns its first Quill Excellence Award for its 75thAnniversary campaign, #PascualLove, at virtual awarding ceremonies held on August 18, 2022 via ktext.ph 

The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.  

The country’s top-of-mind Vitamin C brand faces the new normal by leveling up immunity essentials

Poten-Cee launches newest variants  Poten-Cee + ZN and Poten-Cee + ZN Advance  

In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.  

PascualLove: Care begins with family

 PascualLab celebrates 75 years by spreading the love

Pascual Laboratories, Inc. (PascualLab), one of the most trusted pharmaceutical companies in the Philippines¹, celebrates 75 years in the industry by highlighting the value of care that comes from the family via its campaign “PascualLove: Care begins with family”.

Built on a love for fellowmen by founders, chemists, and husband and wife team of Isosceles and Leonora Pascual, PascualLab started as a small laboratory inside their home in Tondo, where they developed medicines for war-related diseases during  World War II.

Since then, it has grown to be one of the top Filipino-owned pharmaceutical companies, behind well-loved brands such as Poten-Cee Vitamin C, Vitex negundo L. Lagundi Leaf (ASCOF), C-Lium Fibre, and OraCare Mouthrinse.

Ascof Lagundi short film ‘Biyenan’ navigates the delicate relationship between a young mom and her mother-in-law

It is quite common to find parents-in-law playing active roles in a typical Filipino family, especially in helping raise children. 

Despite the comfort and convenience this cultural norm may engender, it occasionally gives rise to conflict. Where do both parties draw the line between nurturing and spoiling them—and how can sensitive issues like this be peacefully resolved? 

Robin Padilla Promote Organic Living Toegether With Ascof Lagundi

Being an accomplished actor, director,  producer, and artist and proud muslim, Robin Padilla has gone a long way in proving his big change from being the Bad Boy of Philippine Cinema to the celebrity of influence, charm and wisdom.

Now with a whole new lifestyle away from vices, he embraced a healthier living by going organic. Together with his wife Mariel, the couple has been very active in living the life free from the usual processed foods and remedies.

Today he is recently lauched as the new endorser of Ascof Lagundi. Made by Pascual Laboratories and has been in the market since 1996, Ascof Lagundi promotes the natural healing benefits of Lagundi (Vitex Lagundi), as an effective way of solving cough problems.

To also fortify his endorsement, he also went to the Lagundi farm in Nueva Ecija wo see for himself, how they are grown and packed keeping their natural properties. Ascof Lagundi has also gained recognition as a proven cough medicine by government agencies.