POTEN-CEE’S 50TH-anniversary Campaign Bags Silver at the 60th Anvil

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward. 

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives. 

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.  

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”  

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.   

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”  

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores. 

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm   

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore 

https://www.tiktok.com/@officialpascuallab 

DigiPlus bags triple honors at 60th Anvil Awards

DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus, and GameZone, secured three honors at the 60th Anvil Awards. Recognized as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programs and tools that elevate the field of communications and public relations.

DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, 'DigiPlus Reimagined: Pioneering Fun, Technology, and Community', which highlighted the company's evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, 'Ushering a New Era of Digital Entertainment', and another for BingoPlus Foundation's 'FutureSmart' program, an initiative dedicated to empowering the next generation of innovators through education.

Armscor bags Anvil for PH self-reliant defense posture advocacy

Receiving the award on behalf of Armscor Global Defense Inc. is AVP for Corporate Relations Jhoanna Marie Ibay (center), along with (from left) WSP Incorporated SVP for Media Relations Joy Cabrillos, President and COO Diana Lesaca, SVP for Public Affairs Tahl Gopez, SVP for Editorial Bing Parel, AVP for Public Affairs Eliza Calimag and Public Relations Society of the Philippines Adviser Norman Agatep.

ARMSCOR Global Defense Inc. (AGDI) opens the year strongly by bagging a prestigious Silver Anvil at the recent 59th Anvil Awards of the Public Relations Society of the Philippines.

PLDT Home wins big at 58th Anvil Awards, bags the Platinum and the Grand Anvil Awards

PLDT Home prevails at the 58th Anvil Awards as the most-awarded company this year, taking home the highly prestigious Platinum and Grand Anvil citations for their impactful advocacies and campaigns.

“We at PLDT Home are grateful for and humbled by the recognition of the Public Relations Society of the Philippines’ highest awards of Platinum and Grand Anvils bestowed on our purpose-driven campaigns. Some of our winning initiatives, like Madiskarte Moms PH and #UsapTayo, may have been conceived and launched during the COVID-19 pandemic, but their positive impact on the lives of Filipinos continues,”  said Cheryl P. Loyola, PLDT Home Assistant Vice President and Head of Public Relations and Influencer Management.

PayMaya’s workplace programs cited by LinkedIn and Anvil Awards

Digital financial services leader PayMaya has been cited by global technology firm LinkedIn and the local Anvil Awards for its trailblazing efforts in creating the workplace of the future today amid the challenges brought by the COVID-19 pandemic. 

PayMaya effectively utilized a variety of digital tools and programs that allowed for higher employee engagement, accelerated business growth, continuous learning initiatives, and recruitment of top talent.

“Behind all our groundbreaking achievements at PayMaya are our employees. The collective purpose, passion, and expertise propels our unique end-to-end digital payments ecosystem providing crucial services to more than 28 million registered users and over 116,000 merchant partners and their customers across the country,” said Charee Lanza, Chief People Officer of PayMaya. 

“Creating the workplace of the future today is key to the fintech industry, especially as we support the recovery and growth of the Philippine economy through digital and cashless technologies,” she added. 

World Vision in the Philippines wins Anvil Awards for Social Innovation Challenge and Mother-Baby Friendly Philippines

Child-focused organization World Vision in the Philippines together with its PR and Social partner ComCo Southeast Asia recently won Anvil Awards for its landmark projects in the country.

World Vision and its PR partner ComCo Southeast Asia bagged Gold and Silver Anvil Awards at the recently concluded 55th Anvil Awards. In photo are (from left) Mr. Justin Harvey Llamosa, Executive Initiatives Officer – ComCo Southeast Asia; Mr. Rommel Fuerte, National Director – World Vision; Mr. Ferdinand Bondoy, Regional Integration and Chief Executive Director – ComCo Southeast Asia; and Mr. Matthew Escosia, Brand Communications Associate – ComCo Southeast Asia. 

Eastern Communications wins two Anvil Awards

Eastern Communications Campaign Management Specialist Jenny Brecio, Brand Communications Specialist Georgette Macaalay, Co-Coordinator Atty. Aileen Regio, Marketing Director Jedrek Estanislao, Co-Coordinator Hermilina Hizon, Campaign Management Specialist Jurelyn San Antonio, and Brand Communications Specialist Lea De Leon with their two Anvil Awards at the 55th Anvil Awards Gabi ng Parangal.

Eastern Communications, one of the country’s leading telecommunications companies, took home two Silver Anvil Awards for its 140th Anniversary celebration and Link VIP Club program at the recently concluded 55th Anvil Awards Gabi ng Parangal at the Manila Hotel. 

ComCo Southeast Asia Celebrates 4th Anniversary with Anvil, Araw and The Filipino Times Awards in Dubai

ComCo Squadron with the much-coveted metals bagged for impactful campaigns. In photo are (from left): Joan Icotanim, Brand Communications and Administration Director; Rachel Syfargo, Brand Communications and Operations Director; Juan Carlos Sevilla, Senior Brand Communications Officer; Shaina Semaña, Brand Communications Officer; Queenie Resmundo, Senior Brand Communications Associate; Jam Bufi, Senior Brand Communications Associate; Matthew Escosia, Brand Communications Associate; Harvey Llamosa, Executive Initiatives Officer; AC Recio, Digital and Multimedia Arts Officer; and Ferdinand Bondoy, Regional Integration and Chief Executive Director.

GCash named as Company of the Year in Emerald Anvils, wins 21 gold and silver metals

GCash, the leading mobile wallet in the Philippines, was hailed as the Company of the Year in the 55th Anvil Awards, dubbed the Emerald Anvils, after its collective public relations initiatives and tools proved to be the best in the industry.

For its maiden year of joining the much-coveted Anvil Awards, considered as the “Oscars” of the local public relations industry, GCash won the accolade “for its excellence and innovation in its public relations, digital, and marketing communications programs.” 

This is the first time that a homegrown financial technology (fintech) firm was honored as the Anvil’s Company of the Year, which is often awarded to big conglomerates, veteran companies with large teams of corporate affairs practitioners, and established household names across different industries. 

Convergys PH “Give A Bag of Hope” Gains A Gold Anvil

Convergys Philippines won a  Gold Anvil for its employee-driven philanthropy called “Give A Bag of Hope” (GABOH) Year 3, at the recently held 53rd Anvil Awards. It is the 2nd consecutive year for the company to be recognized in the category “Public Relations Program on a Sustained Basis – Community Development.”

On GABOH’s 3rd year in 2017, more than 42,000 employees from Convergys’ 34 sites nationwide came together to donate a portion of their own salaries, raising Php 18 Million in 3 months, and generating 35,000 bags complete with books and school supplies as a result.  The employees also distributed the bags to schoolkids in over 30 partner public schools and communities across the country.

That same year, Convergys further extended GABOH’s impact by partnering with social enterprises Bag943 and Tahanang Walang Hagdanan, providing livelihood to disadvantaged individuals. Bag943 workers produced the bags, while Tahanang Walang Hagdanan’s persons-with-disabilities (PWDs) produced pencil cases and packed the bags with assorted school supplies.

Tunog Natin: Songs From Home by Avida bags two Silver Anvil awards

Tunog Natin: Songs From Home, an advocacy campaign for Original Pilipino Music (OPM) by Avida Land in collaboration with Insight 360 Consultancy Services, Inc., won two major awards at the 52nd Anvil Awards Gabi ng Parangal held last March 10 at the Rizal Ballroom of the Makati Shangri-La Hotel.

Tunog Natin: Songs From Home featured promising and established OPM artists, Jim Paredes—also the campaign’s creative consultant—, Bloomfields, Davey Langit, Moira Dela Torre, Thor Dulay, Markki Stroem, Princess Velasco, Johnoy Danao, Jason Fernandez and Jaq Dionisio.