FCB Manila scores Grand PANATA, 3 top wins for Polident ‘Job CREDentals’ campaign at PANATA Awards

FCB Manila celebrates PANATA wins 

(Top row from left: Jenny Nadong, Chief Creative Officer; Neil Cabaluna, Business Unit Director; Maj Salindong, Associate Creative Director; and Lia Magno, Brand Manager Haleon Philippines. 

Bottom row from left: Gogie Sinson, Creative Director; and Jerry Cifra, Client Services Director)

Advertising firm FCB Manila and denture care leader Polident celebrated big wins for the “Job CREDentals” campaign at this year’s PANATA Awards, organized by the Philippine Association of National Advertisers (PANA), and took home the highly coveted Grand PANATA for Causes and Social Good Communication. The campaign also won in three other categories including Best Showcase for Cause and Social Good Communication (Gold), Best Showcase in Radio (Gold), and Best Showcase in Local Adaptation of a Global Campaign (Silver).

FCB Manila appoints new Chief Creative Officer to stimulate talents with strategic mindset

Advertising and marketing solutions firm FCB Manila announced the appointment of multi-awarded Jenny Nadong as its new Chief Creative Officer beginning January 4, 2024. Nadong brings with her decades of experience leading campaigns for top brands in FMCG, telco, real estate, travel, and banking industries.

Nadong joined FCB Manila to reinforce the Agency’s pool of creative talents with a strategic point of view to sharpen creative output, beginning with streamlining processes, internal dynamics, and relationships that will lead them to fortune, culture and fame.

“It will be a year of reboot and refresh for FCB Manila’s creative team -- spirit-wise, work-wise, anchored on true integrated marketing thinking and discipline and guided by our ‘never finished’ mantra,” Nadong shared.

Nadong added that she intends to lead the FCB creative team with eyes wide open to current situations that affect Philippine advertising industry. “Geopolitics and a growing search for meaning and purpose impact marketing and communication. We are duty-bound to get involved in discussions about sustainability, peace, diversity, equality and inclusion and other pressing matters,” Nadong said. “We are seeing a creative industry arming itself for that, rebuilding itself towards the goal.”