FCB Manila scores Grand PANATA, 3 top wins for Polident ‘Job CREDentals’ campaign at PANATA Awards

FCB Manila celebrates PANATA wins 

(Top row from left: Jenny Nadong, Chief Creative Officer; Neil Cabaluna, Business Unit Director; Maj Salindong, Associate Creative Director; and Lia Magno, Brand Manager Haleon Philippines. 

Bottom row from left: Gogie Sinson, Creative Director; and Jerry Cifra, Client Services Director)

Advertising firm FCB Manila and denture care leader Polident celebrated big wins for the “Job CREDentals” campaign at this year’s PANATA Awards, organized by the Philippine Association of National Advertisers (PANA), and took home the highly coveted Grand PANATA for Causes and Social Good Communication. The campaign also won in three other categories including Best Showcase for Cause and Social Good Communication (Gold), Best Showcase in Radio (Gold), and Best Showcase in Local Adaptation of a Global Campaign (Silver).

Call for Entries for the PANAta Awards 2021 Now Open

PANAta Awards 2021, organized by the Philippine Association of National Advertisers (PANA), is the country’s prestigious awards giving body that celebrates excellence in effective and creative marketing communication campaigns. With this year’s theme, Hilaraya, the PANAta Awards 2021 hopes to convey to the industry the message of moving forward together with courage toward new realities.

“Our new realities may be uncertain, but we face the challenges that come with the new normal. Getting an unprecedented participation of entries last year was encouraging and awe-inspiring – proof that the brand-building community remains resilient and will continue coming up with out-of-the-box and impactful campaigns despite the hurdles of the times. This year, we continue to recognize creativity and innovation at its finest,” shares Ken Lerona, PANAta Awards 2021 chair.

PANA kicks off PANAta Awards 2021 with a Virtual Media Launch

The Philippine Association of National Advertisers (PANA) just launched its PANAta Awards 2021, the country’s annual recognition program for effective and creative marketing communication campaigns, continuing its legacy of celebrating brands which have made a difference.

This year’s PANAta Awards theme is “Hilaraya”, a portmanteau of the Tagalog words hila, which means “to pull”, and hiraya, meaning the “fruit of one's hopes, dreams and aspirations; rendered through a creative device of a spectrum where the myriad of colors representing various sectors of the industry meet at a certain point. 

McDonald’s Philippines sweeps PANAta Awards 2019 with 15 wins

McDonald’s, and its creative agency Leo Burnett, once again dominated the stage during the 2019 PANAta Awards as the brand brought home a multitude of recognitions—including five Golds, four Silvers, three Bronzes, and three People’s Choice Awards. Amongst over 130 entries received, McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,” “#WalangPasok Deals,” and “ShaGab Loves McDo.” 

The Philippine Association of National Advertisers (PANA) hosts its annual awards show called the PANAta Awards which showcases the industry’s best brand campaigns that have exhibited excellence in strategy, execution, and results.