FCB Manila scores Grand PANATA, 3 top wins for Polident ‘Job CREDentals’ campaign at PANATA Awards

FCB Manila celebrates PANATA wins 

(Top row from left: Jenny Nadong, Chief Creative Officer; Neil Cabaluna, Business Unit Director; Maj Salindong, Associate Creative Director; and Lia Magno, Brand Manager Haleon Philippines. 

Bottom row from left: Gogie Sinson, Creative Director; and Jerry Cifra, Client Services Director)

Advertising firm FCB Manila and denture care leader Polident celebrated big wins for the “Job CREDentals” campaign at this year’s PANATA Awards, organized by the Philippine Association of National Advertisers (PANA), and took home the highly coveted Grand PANATA for Causes and Social Good Communication. The campaign also won in three other categories including Best Showcase for Cause and Social Good Communication (Gold), Best Showcase in Radio (Gold), and Best Showcase in Local Adaptation of a Global Campaign (Silver).

BRIA Homes inspires with “Panata” video, hits 5 million views

Over six million Filipino families know the challenges of not having their own home. They toil in jobs to pay their rent, pouring hours of their time into work so they can have a place to sleep at night. It is a familiar struggle for millions of ordinary Filipinos all over the country who just want a roof over their heads.

It’s this experience that is poignantly portrayed in BRIA Homes’ video “Panata” which has now garnered over five million views online. Set to a gripping poem by award-winning author Louie Jon A. Sanchez, “Panata” depicts the life of ordinary Filipinos and their families and the sacrifices they make to pay the rent on time.

Misa De Gallo Diaries Now on its 3rd Year!

Christmas beyond the celebration and parties is also a time to reflect and pray with a lot to thank God for the year. It has been the most challenging and blessed year for me and would always look forward to do the MISA DE GALLO DIARIES now on its 3rd year!  This has been the most  tiring yet fun and reflective blog post series in MTL. 

I will do more planning this year to avoid problems in locations and also transportation. Now with a limited budget will be a challenge for me. I hope to encounter friends and family to join me in what I consider my thanksgiving post for the year. If you have suggestion on what churches should I go to I would definitely consider. Or better yet join me in this journey so you will also be part of my personal project.

By the way, since I'm getting addicted to video blogging, I would definitely try to have it as a new feature this year. Just a few more days left so stay tuned!