Manila –The country’s largest foreign bank celebrates another milestone as it marks its 25th year of providing world class credit card products and services to the Filipino consumer.
It was in 1990 when Citi Philippines introduced the Citibank MasterCard, marking the global bank’s entry into the Philippine credit card market. Back then, Citi was also credited for changing the payment landscape, when it lowered the minimum income requirement to own a credit card, and turned what was once a financial tool only for the elite, into a payment product that empowered middle income Filipino cardholders.
“We are extremely proud of our legacy of success here in the Philippines, particularly in our consumer banking business led by our credit cards,” shared CEO Batara Sianturi in his speech at the celebratory event. “As the world’s largest issuer of credit cards, we bring our experience and expertise across the globe in providing and anticipating the credit payment needs of our clients here in the country with the help of our partners like MasterCard.”
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