GCash, the leading mobile wallet in the Philippines, was hailed as the Company of the Year in the 55th Anvil Awards, dubbed the Emerald Anvils, after its collective public relations initiatives and tools proved to be the best in the industry.
For its maiden year of joining the much-coveted Anvil Awards, considered as the “Oscars” of the local public relations industry, GCash won the accolade “for its excellence and innovation in its public relations, digital, and marketing communications programs.”
This is the first time that a homegrown financial technology (fintech) firm was honored as the Anvil’s Company of the Year, which is often awarded to big conglomerates, veteran companies with large teams of corporate affairs practitioners, and established household names across different industries.