Our National Gem: Jewelmer Celebrates its 45th Anniversary in partnership with Mercedes-Benz

On September 12, 2024 at the Mercedes-Benz Showroom BGC, Jewelmer celebrated its 45th Anniversary. The CEO of Jewelmer Jacque Branellec, COO of CATS Group of Companies Frankie Ang, Grace Ang, and the Country Head of Inchcape Philippines Alex Yap unveiled the 2024 GLE 450 AMG Line. 

Jewelmer was established in 1979 by Jacques Branellec, a French pearl farmer, and Manuel Cojuangco, a Filipino entrepreneur, exceptional South Sea pearls are the centerpieces of the celebrated Jewelmer brand. Jewelmer has grown globally to represent a world of rarity and enduring elegance. Each Jewelmer pearl is a culmination of 377 steps over five years of dedicated care.

Jewelmer is a pioneer pearl producer that has successfully cultivated pearls with a rich, natural golden color. This deep gold color is characteristic of the South Sea pearls produced in the Philippines.

Sustainability has always been at the heart of Jewelmer, aligned with their vision of building a community wherein man works in harmony with Mother Nature.