Kwentong Jollibee “Kahera” named adobo magazine’s 2016 Ad of the Year

Kwentong Jollibee’s “Kahera,” the Grandparents’ Day campaign of the country’s number one fastfood chain, was recently adjudged the 2016 Ad of the Year (AOY) by adobo magazine. The Ad of the Year awards showcases the most celebrated advertising work created in the past year, with the top three winners chosen from among adobo magazine’s top monthly picks via poll.

Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines. It features the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.

Adobo Design Awards 2013 Call For Entries!

Since being introduced in 2007, the Adobo Design Awards has sought to champion the Philippines' best in design and to recognize the talents behind the work. Now on its fourth year, the competition, organized by adobo magazine - the country's premier advertising and brand communications publication - is championing a search for the most creative work with a purpose.

The Professional Category is open to creative professionals, Philippine or foreign-based companies and individuals.   Entries in this category vie for individual category awards for each format, with as many gold, silver and bronze winners as there are deserving.  Best in Show winners are then selected from all gold winners, regardless of format but based on their stated purpose: "Design for a Purpose" or "Design for Good". 

"Design for a Purpose" awards work that promotes an individual, product, company, brand or event, while "Design for Good" supports campaigns for a worthy cause, advocacy, CSR or public service.