Top entertainment brands turn to cosplay couple Awie and Prince de Guzman

Prince de Guzman as Thor Odinson and Awie de Guzman as The Mighty Thor (Jane Foster) from Marvel Studios’ Thor: Love and Thunder. Images from Awie de Guzman and Prince de Guzman.

Who knew that a couple’s love for dressing up as their favorite characters would make them the faces of marketing campaigns of pop culture brands?

Awie and Prince de Guzman, fiances in real life, have been the top of mind for a number of entertainment brands whenever they would need to tap cosplayers to bring to life their characters. Among these successful campaigns were Warner Bros.’ Shazam!, Netflix’s Stranger Things, The Witcher and Trese – the latter becoming a marketing hit during the pandemic in 2021.

“We went viral and made a lot of noise in the media during that time,” Awie recalls when she cosplayed the main character Alexandra Trese for Netflix. “I felt a lot of pressure before deciding to cosplay her because the komiks have been around for many years and the Trese community is very protective of their fandom! I read the komiks so I can properly portray Trese, and I’m happy that the creators noticed my work too.”