REEL DEAL: “FIFTY SHADES OF GREY” Arrives In PH Cinemas Feb 11

Every now and then a single creation arrives, suddenly and with seismic force, to tap an unexpected vein of shared curiosity and intrigue, coming to span cultures in its popularity and becoming universally known by its name alone. Such is the phenomenon “Fifty Shades of Grey.”

Since the first episodes of E L James’ story were modestly released through an online-based publishing house in 2011, her “Fifty Shades” trilogy has grown into one of the biggest and fastest-selling book series ever, with more than 100 million copies in 52 languages consumed all over the world. The four words of its title have come to represent, to readers and nonreaders alike, a bold new emblem of mainstream sensuality.

REEL DEAL: teen Rom-Com "LOVE, ROSIE" To FInally Open January 8 In Local Cinemas

The wait is almost over, as “Love, Rosie” opens up in cinemas this January 8 in local (Phils.) cinemas where two of today’s most loved young actors Lily Collins and Sam Claflin star as Rosie and Alex who have been best friends since they were five. When it comes to love, life and making the right choices, these two are their own worst enemies.  But one awkward turn at 18, one missed opportunity...and life sends them hurling in different directions. Could they be the one true love for each other after all?

Based on Cecelia Ahern’s bestselling novel “Where Rainbows End”, LOVE, ROSIE is a sassy, heart-warming, and utterly modern comedy-of-errors tale posing the ultimate question: Do we really only get one shot at true love?  “How do you adapt a book that’s all texts and emails,” says producer Simon Brooks of one of the project’s biggest challenges – the novel’s epistolary structure, composed around the emails, letters and text messages which Alex and Rosie exchange. “How do you make that into a movie?”