Viyline MSME Caravan kicks off at SM Supermalls

Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.

(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.

Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

Celebrating National Sardines Month 2024: Mega Sardines, Sustaining Filipino Households With Quality and Freshness

Mega’s Chief Growth and Development Officer Marvin Tiu Lim, Vice President for Marketing Albet Buddahim, and Senior Brand Manager Mark Henry Camacho were joined by brand ambassador Judy Ann Santos-Agoncillo, food content creator Ninong Ry, YouTube personality Cong TV, DJ host Nicole Hyala.

Mega Prime Foods Inc. (MPFI), through its flagship brand Mega Sardines, honored the significant role of Filipino staple sardines as an affordable and nutritious go-to for Filipino families by taking a day of celebration and transforming it into a whole month of celebration this November. 

While National Sardines Day is officially observed on November 24, MPFI spent the month with a series of on-ground events held in key regions, showcasing the beloved Filipino staple in creative, interactive ways. 

Mountain Dew brings you Battle of Bangis: Cong vs. Ivana

Are you up for the challenge, Dewds?

Two teams—one led by Cong and the other by Ivana Alawi—will slug it out in the Mountain Dew Battle of Bangis, a series of challenges that will test their physical, mental and emotional strength, plus teamwork. This is the challenge to watch out for. 

In the true sense of supporting adventure and activities best experienced among friends, Mountain Dew brings to the public Battle of Bangis which will see Cong, Ivana, and their respective teammates taking part in different bootcamp challenges—Pisikalan, Walang Iyakan, Mind Over Matter, and Tropahan--over three weeks from October 10 to 27 leading up to the finale dubbed Mountain Dew Battle of Bangis D’ Ultimate Showdown on November 7.

PayMaya launches new all-in-one gaming experience with PlayMaya

In this photo (top to bottom): Eason De Guzman,
 Marketing Lead of realme Philippines;
Pilut Montes, Center Head/ Assistant Vice President
Go-To-Market & Subscriber Management of Smart;
Rolando Conejos, Jr., Director of PayMaya Branch
of Smart Padala; (left to right): Carla Lizardo,Event host; Cong TV,
PlayMaya Ambassador; and Heidi Garayblas,
Head of Growth Marketing Partnerships of PayMaya. 

PayMaya launches the PlayMaya Tournament, the country’s nationwidest e-sports tournament, together with Smart Padala, co-presented by realme, and in partnership with Smart. Teams from all over the Philippines will battle it out in Mobile Legends, PUBG Mobile and Call of Duty Mobile, to win from the prize pool of P2,000,000 per game. 

Digital financial services leader PayMaya continues to empower the digital life of Filipinos as it launches PlayMaya, its newest trailblazing in-app service that will bring everyone's gaming experience to the next level through cashless convenience and exciting rewards.

PlayMaya opens up a whole new world of gaming to millions of avid gamers nationwide. Customers get exclusive access to exciting deals and cashback rewards for in-game purchases and soon, to over 290 digital gaming products, free mini games to play, and curated content from their favorite gaming personalities, all within the PayMaya app.