Datu Puti gets the spotlight in new Guinness World Records™ Title

Datu Puti just kicked off 2021 by making history in setting a new Guinness World Records™ title for the most people dipping food into vinegar online simultaneously.

On January 24, the brand hosted a large-scale online meeting via Zoom, dubbed as the Datu Puti Mukhasim Nation World Record Day, where nearly 200 “Ka-Datus” joined the attempt to set a new Guinness World Records™ title. Hosted by Sam YG, the official title attempt was led by Datu Puti’s celebrity Sukambassadors Tita Krissy Achino, Eric “Eruption” Tai, and Maymay Entrata.

Start the New Year Strong by Setting a New GUINNESS WORLD RECORDS™ title with Datu Puti!

Be part of the #MukhasimNation and set a new world
 record on January 24, 2020. Register online now!

Ushering in a new year is always another chance for new beginnings and goals for the upcoming days. If you’re tired of the usual resolutions, why not add setting a world record on your 2021 to-do list?

To bring a high-spirited tone for the year ahead, Datu Puti is giving Filipinos something fun, lighthearted, and uplifting to kick off 2021. This year, the beloved vinegar brand will attempt to achieve a unique world record. In a virtual event that brings as many people as possible in a single virtual Zoom conference, Datu Puti hopes to set the official GUINNESS WORLD RECORDS™ title for the most people dipping food into vinegar online simultaneously and doing the iconic “Mukhasim” face.

“We’re hopeful that 2021 will be a better year for all of us,” shares Mario Mendoza, Marketing Director for Kitchen Fundamentals, “We want to welcome it together, as one Mukhasim Nation, with the positive vibes and energy of a fun attempt at a new GUINNESS WORLD RECORDS™ title for the Philippines.”

Datu Puti pursues Plastic Neutrality with Plastic Credit Exchange

NutriAsia, the country’s leading producer and distributor of sauces and condiments including Datu Puti, UFC, Golden Fiesta, and Locally, is joining Plastic Credit Exchange (PCEx) to attain plastic neutral certification for its Datu Puti brand.

A step toward the company’s climate change goals, NutriAsia has pledged to make the entire Datu Puti product portfolio plastic neutral, which entails offsetting 100% of its plastic footprint over the last year and for the future. This means calculating the plastic usage in Datu Puti’s bottles, bottle caps, cap seals, and stand-up pouches, then through PCEx, diverting the equivalent amount of post-consumer plastic from nature. Datu Puti commits to achieving a net-zero plastic footprint by 2021.

Join The Adobo Movement!

The Filipino people are a patriotic nation. We take pride in our heroes, from Jose Rizal and Andres Bonifacio, to modern-day heroes like Manny Pacquiao. We are blessed with some of the most beautiful beaches and mountains in the world. We are also characterized by our fondness for food, so it is suprising that we do not have a national dish.

Informally, ask any Pinoy what our national dish should be and he or she will instantly say, "Adobo!" complete with a twinkle in their eye and a rumble in their stomach. Adobo is deeply personal dish to every Filipino. From Batanes to Tawi-Tawi, every Filipino family has their own special heirloom recipes handed down from their mothers. The versatility of Adobo makes it so that you can adjust and fine tune the recipes according to personal taste, and to the availability of local ingredients.