Southeast Asia's Culture, People and Colorful Life Captured With Xiaomi

Embarks on a journey through the lens of Xiaomi 12 Series to Master Every Scene with four visual storytellers from Vietnam, Malaysia, Philippines and Thailand.

Xiaomi brings together four visual storytellers across Southeast Asia to share their passions and stories with the latest Xiaomi 12 Series. The campaign ‘Proactive Action’, produced by National Geographic Creative Works for Xiaomi, documents and raises awareness of causes that are close to the hearts of the storytellers, in an effort to create interest and preserve their existence. The stories are told through the eyes of a celebrated photographer from each country reflecting their local perspective - Gab Mejia from the Philippines, Annice Lyn from Malaysia, Sirachai “Shin” Arunrugstichai from Thailand, and Linh Pham from Vietnam.

KM Leong, General Manager for Southeast Asia of Xiaomi International shares, “We are excited to be collaborating with National Geographic Creative Works on this campaign as we celebrate the people, lives and cultures in Southeast Asia. Dubbed as the premium flagship of Xiaomi, Xiaomi 12 Pro can beautifully capture the visual stories of each explorer that will be a part of this campaign with its pro-grade triple 50MP camera array, complemented with Xiaomi’s advanced AI algorithm. We look forward to seeing how the featured National Geographic Photographers will master every scene.”