Award-Winning Business Leader Jos Ortega Shaping Tomorrow's Sustainable World Today

Jos Ortega, 2025 Agora Awardee, leads the charge in integrating sustainability into business innovation through initiatives like Le Trophée Bleu, Red Impact, and The KITA Initiative.

In an era where sustainability is no longer just a trend but a driving force for positive change, Jos Ortega has emerged as a visionary leader in integrating environmental and social responsibility into business innovation. As the 2025 Agora Award recipient for Outstanding Achievement in Marketing Communications, Ortega has led transformative initiatives such as Red Impact, The KITA Initiative, and Le Trophée Bleu Sustainability Awards, reshaping corporate sustainability.

As the Managing Partner at HAVAS Red, Ortega has championed the integration of sustainability into business strategies. “Sustainability is the common thread in everything I do. It's about ensuring that our actions today create a lasting, positive impact for future generations,” he explains. His leadership philosophy is centered on making businesses a catalyst for good.

Fueling Change in an Unpredictable World

HAVAS Red Names “Rage” as 2024 Word of the Year

Jos Ortega, Chairman and CEO of HAVAS Ortega

Are you feeling overwhelmed, angry, or frustrated by the constant flow of global issues, social movements, and online debates? Well, you're not alone. In fact, the word rage has become a defining emotion for 2024. According to Havas Red, this raw and powerful emotion is not only a reflection of the times but also a catalyst for change.

Havas Red Philippines launches SWAY, an influencer marketing arm focusing on influencers and their subcultures

In today's digital landscape where understanding cultural contexts reigns supreme, one agency is redefining the concept of influence. SWAY by HAVAS Red digs deep into the nuances of subcultures, considering their significance in contemporary marketing strategies. 

Unlike traditional methods that rely solely on metrics like followers, reach, impressions, likes, and engagements, SWAY by HAVAS Red emphasizes authentic connections within smaller, more defined niche communities that represent subcultures. It recognizes the power of genuine voices, especially in social media platforms. 

By understanding the language of diverse subcultures, SWAY by HAVAS Red provides brands a more genuine and meaningful way to engage with their audiences. It prioritizes targeted, but more relevant, communication that brings real engagement and builds brand loyalty within specific communities.