L’Oréal has officially launched the 2025 Big Bang Beauty Tech Innovation Program in the Philippines, as part of its regional rollout across the South Asia Pacific, Middle East, and North Africa (SAPMENA) zone. The program offers startups the opportunity to collaborate with L’Oréal through a commercial pilot with one of its 37 international brands, gain potential exposure in 35 markets within SAPMENA, and participate in a year-long mentorship program with senior executives from L’Oréal and its program partners.
As the largest Beauty Tech open innovation competition of its kind in the region, the program is expanding in 2025 to include Australia and New Zealand. Participating startups will address one of five challenge themes: Consumer Experience, Content & Media, New Commerce, Tech for Good, and the newly introduced Science for Beauty.