GCash-Makati partnership inspires Makatizen to pursue microbusiness

As local governments implement initiatives to alleviate the financial situation of their constituents, GCash willingly lent a helping hand to serve as a distribution platform for cash assistance. Makati is the first city in Metro Manila to implement contactless financial assistance through GCash and the Makatizen Card. Under the Makatizen Economic Relief Program, now called the MAKA-tulong 5K for 500K+ Makatizens, the local government provides its individual qualified citizens with P5,000 in financial assistance.

Embracing the cashless culture: Makati working student makes most out of Makatizen Card

Unlike others, 19-year-old Jhay-Anne Cordova doesn't need to scramble for change when she grabs her after-school snack. It's with a quick swipe of her Makatizen Card that gets her through the day. 

"I use my card to pay for transactions in malls when I go to the cinema or the grocery," Cordova says.

Launched in 2017, the Makatizen card is a shared initiative by the City Government of Makati, in collaboration GCash, Globe, and iBayad. The card allows thousands of Makati residents and employees to go cashless and digital.