A lookback at Vivo’s 2017 successful entertainment marketing strategy

Mccoy Deleon and Verniece Enciso with Vivo Brand Driector Annie Lim,
Vice President Hazel Bascon and CEO Ted Shone

Vivo is a global brand known for its selfie-centric smartphones which represents the brand’s mission of empowering self-expression of the next generation. It features the most advanced technologies, not only to the cameras but to all aspects, from photo shooting to display, helping media-savvy and social media devoted consumers to capture and enjoy their most significant moments. In the Philippines, Vivo places third in the most popular smartphone brand with at least 1.1 million users and 5,200 stores an counting nationwide. On a global scale, there are already about 200 million Vivo users in 2017. Vivo attributes its success to its innovative spirit and topnotch marketing strategy. With all these facts in place, it is no wonder that a lot of today’s most stylish local celebrities chose to support Vivo.

Young celebs level up their selfie game with the V5s’ Groufie technology

Actor-model Tony Labrusca is amazed
with the new Vivo V5s’ 20-megapixel front camera
 that makes his selfies clearer and more perfect than ever. 

Most showbiz fans have an insatiable need to know what goes on in their favorite stars’ lives—on and off cam. And young celebs, in turn, keep their followers in the loop by taking to social media, posting their trips, food shots, OOTDs, and of course, their most stunning selfies yet. 

Thanks to the V5s, top five premium global brand1 Vivo’s newest and most impressive smartphone in the V5 series, young celebs now easily achieve the crystal clear and radiant-looking selfies they want through its 20-megapixel front camera and its advanced selfie tools.  

And because these fun-loving stars like to chronicle the good times, they love how they’re able to shoot vibrant-looking group shots with the V5s’ new Groufie technology.  

Actor-model and Hashtag dancer Mccoy de Leon, for one, raves about this exciting new feature, whose portrait and landscape orientations endow both outdoor groufies and family portraits with panorama-panning effects. For him, this simply means that everybody gets into the picture—quite literally!  

Dancer-actor Mccoy de Leon, Star Magic artist Anjo Damiles to perform at Vivo Mall Tour in SM Megamall, SM Bicutan on May 7

Mccoy de Leon, former Pinoy Big Brother Lucky 7 housemate and Hashtag dance group member, and Star Magic model-turned-actor Anjo Damiles will entertain selfie lovers  as part of top five premium global brand1 Vivo’s first mall tour, to be held on May 7, 5PM, at the SM Megamall and SM Bicutan.

Damiles, who rose to fame after his leading man debut in the soap “Doble Kara” with Julia Montes, will serenade Vivo fans at SM Bicutan in Parañaque, while De Leon will show off his slick dance moves at SM Megamall Event Center—both on May 7, Sunday.

De Leon, one of Vivo’s key opinion leaders, is thrilled about meeting Vivo fans, and sharing with Filipinos nationwide what the brand is all about. “Gusto ko syempreng makilala at mapasaya ang mga Vivo consumers, and this mall tour is a way of bringing them happiness. Masaya rin ako na ibahagi pa sa mas maraming tao kung ano ang Vivo, at kung gaano kaganda ang smartphones ng brand.”