For nearly two decades, the Readers Digest Trusted Brands (RDTB) Awards honored the brands, companies and services that consumers believe in the most.
This year, as the market continues to become more diverse, the Trusted Brands survey adds six new categories to reflect the changing habits of the consumers and to give recognition to the brands they support.
Among the new categories are Bakery/Pastry Shop; Dog Food; Remittance Center; Pawn shop; Coffee Shop/ Café; and Optical Shop.
“For the past 19 years, the Reader's Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them. The addition of these new categories is a reflection of how the market has changed and to acknowledge the new brands,” said Sheron White, Reader's Digest Group Advertising and Retail Sales Director for Asia-Pacific.
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