
Enlivened by the presence of stars and entertainment personalities, the tradition began in 2008, the 20th year of the Music Museum, when German "Kuya Germs" Moreno invited stars like Gloria Romero to join him in providing Christmas cheer and dazzle at the ceremony. Through the years, young stars like Barbie Forteza, Bea Binene, Jake Vargas, Hero Angeles and Ken Chan joined Kuya Germs in spreading Christmas Cheer to shoppers and mall goers at the Promenade.
The celebrities assemble at the site of the Christmas Switch, put their hands together and press the switch. Immediately, the bright lights of Christmas start to shine all over the place. It's as if the stars of the entertainment world lend their sparkle to the Holiday look.