How often do you get richer with a post on your social media? Here’s your chance today: Look around, rediscover your surroundings and spot any form of art. Because your next post about art is your ticket to win PHP 450,000 jackpot in #ArtLotto, an advocacy by Publicis JimenezBasic, E. Zobel Foundation, and 4As Creative Guild of the Philippines that aims to raise consciousness and appreciation for Filipino art and eventually intends to make you richer – both in the pocket and in the mind.
Mr. Raymund Sison, co-creator of #ArtLotto and a creative director at PJB, said the idea came up after observing that you can actually find art everywhere in the Philippines. “It’s in underpass tunnels, along highways, in coffee shops and restaurants, in offices, in schools, on streets — practically everywhere. Through #ArtLotto and in collaboration with artists, we hope to make more Filipinos pay more attention to all the art around. It’s an attempt to democratize art, to make it more inclusive instead of exclusive, and ultimately make people from different age groups and walks of life be more conscious of art everywhere,” he said.
