Music, technology, and Filipino creativity came together as LG Electronics Philippines brought its latest LG xboom AI lineup to the local stage through LG xboom AI: The Future Sounds Powerful, held on November 7, 2026, at the SM Mall of Asia Music Hall in Pasay City.
Bringing the concept of “Global Sound, Local Soul” to life, the event celebrated the power of music to connect people across cultures while highlighting how LG xboom AI’s evolving audio technology can elevate everyday listening experiences. From live performances to interactive activities, the showcase brought music beyond the speakers and into an experience that audiences could enjoy together.
The event also highlighted LG xboom AI’s collaboration with global music artist will.i.am, whose involvement has helped shape the brand’s new direction. Bringing star power and a meaningful connection to Filipino audiences was internationally recognized K-pop artist Sandara Park, who joined the event to celebrate music, creativity, and the shared energy of Filipino audiences.
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