OPPO sold 50 million units in 2015, representing a year-on-year growth of 67 percent. Propelled by this success, OPPO has broken into the top 10 smartphone brands worldwide, ranking 8th in global market share, according to a recent report by TrendForce. OPPO soared in 2015 on its "simple, focused" strategy, which prioritized product quality and user experience above all. Meanwhile, a host of innovative signature technologies, such as the VOOC Flash Charge quick-charging solution and a versatile, feature-packed camera platform, won the favor of consumers around the world. 2015 saw the release of a wide range of new OPPO products, including the R7 series, the Mirror 5, and the Neo 7. The products of the R7 series made OPPO a commanding force in the mid-range and upper mid-range market segments. Taking China, the largest smartphone market in the world, as an example, OPPO accounted for 27.9 percent of the country’s offline sales in the RMB2000-2999
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